Pricing and Profit: Knowing When and How to Raise Your Pricing

podcast • March 27, 2024

Do you worry that if your prices are too high and that no one will buy from you or that your current customers will abandon you? 

Or do you fear being perceived as too expensive, or that you or your product are not worthy of value? 

Price drives perception in the marketplace and price drives perception of value. 

Today, I’m diving into pricing and profit and knowing when to raise your prices and how to do it in a way that feels comfortable for your business and for your brand. 

And how to do it in a way where you’re not just throwing darts at a dart board and thinking, “I hope this price works for my product.” 

So, if you are ready to understand the strategy of pricing your product offering and how and when to raise your pricing then this episode is for you! 

Episode Highlights: 

  • Challenges of pricing and profit for entrepreneurs 
  • Strategic pricing and the impact it can have on your business 
  • Consumer mindset when it comes to pricing and perceived value 
  • Knowing when to raise your pricing 
  • What happened when one boutique store 10x their prices 
  • Strategies for maximizing profitability 

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