Pop up markets and vendor fairs are fantastic opportunities for small businesses to connect directly with customers and increase sales. These events allow for face-to-face interactions, immediate feedback, and the chance to build a loyal customer base. However, succeeding in these environments requires strategic planning and execution. This guide will provide you with essential tips […]
When I first started making candles and went to my first pop up market, I struck up a conversation with a customer who noted how much she loved my candles, but it quickly became evident she was not going to make a purchase. A bit confused, I politely asked for feedback. She went on to to tell me that she lived in a college dorm and was not allowed to have candles or open flames.
