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Transform Your product-based Business with Proven Wholesale Strategies

Picture this:

You pour your heart and soul into crafting beautiful products, but when it comes to scaling your business through wholesale opportunities, you hit a roadblock.

Lack of knowledge on how to approach and pitch to store owners for wholesale opportunities can leave you feeling stuck and frustrated.

The lack of resources and templates to streamline the wholesale process not only eats away at your time but also adds unnecessary stress to your already overflowing plate.

Navigating the treacherous waters of negotiating terms that actually benefit your business can feel like trying to find your way through a dark forest without a map. 

And let's not forget the importance of building strong relationships with retailers for long-term partnerships; it can feel like an uphill battle when you're not sure where to even begin.

But what if there was a solution that could help you overcome these challenges and propel your candle business to new heights?

Imagine having access to proven strategies, resources, and templates that could streamline the wholesale process, saving you time and energy.

Picture yourself confidently approaching store owners, pitching your products with ease, and negotiating terms that not only benefit your business but also build strong, lasting partnerships.

This is not just a dream – it can be your reality with the right support and guidance.

Hi, I'm Andee!

As an owner of a candle company, I've been through the ups and downs of trying to scale my business through wholesale opportunities. I understand the challenges that makers face when it comes to approaching store owners, negotiating terms, and building strong relationships with retailers.

That's why I created She Sells Wholesale - a 6-week guided cohort training program designed to empower candlemakers with effective strategies and resources to streamline the wholesale process.

With She Sells Wholesale, I wanted to provide a comprehensive solution that not only addresses the common struggles faced by makers but also equips them with the tools they need to succeed in the wholesale market.

She Sells Wholesale is more than just a product or a training program - it's a reflection of my journey as a candlemaker turned successful business owner. It embodies resilience, determination, and the belief that with the right knowledge and guidance, anyone can achieve their goals.

This is for you if...

You're looking to significantly boost your sales volume by reaching a larger customer base through retail partnerships.

You're wanting to diversify your revenue streams and increase market reach through wholesale.

You're aiming to establish a presence in retail stores and gain wider brand recognition.

You're ready to foster mutually beneficial partnerships that result in consistent orders and a more stable revenue stream.

You're ready to learn effective communication and sales techniques, enabling you to present your products persuasively and secure wholesale deals with confidence.

Week 1

Product & pricing

Lesson 1: Introduction to Wholesaling 

Lesson 2: Pricing for Profit

Lesson 3: Product Packaging 

Lesson 4: Product Descriptions that Sell

Lesson 5: Developing Your Wholesale Catalog 

Lesson 6: Navigating Terms and Conditions  

What's Included....

Week 2

sales & invoicing

Lesson 1: Finding Retailers

Lesson 2: Organizing Your Sales Process

Lesson 3: Wholesale Pitch Process

Lesson 4: Sample Email Pitches

Lesson 5: How to Nurture Current Retailers

Lesson 6: Invoicing & Payment Processing

Lesson 7: Selling Wholesale Direct on Your Website

Lesson 8: Putting It Into Action 

Week 3

Implementation week

Additional Implementation Time

Bonus Coaching Call

Week 4

resources & tools

Lesson 1: How & When to Utilize Faire

Lesson 2: Understanding Faire's Commission Structure 

Lesson 3: Faire Marketing   

Lesson 4: Insider Secrets of Faire
Lesson 5: Other Wholesale Channels

Lesson 6: When is the Right Time to Make Your First Hire?


Week 5

marketing & scaling

Lesson 1: Enabling Your Retailer’s Success

Lesson 2: Retiring Fragrances - How and Why You Should Discontinue Products
Lesson 3: Maximizing Your Bestsellers 

Lesson 4: Differentiating Your Brand

Week 6

Implementation week

Additional Implementation Time

Bonus Coaching Call

Bonus Lessons

  • Wholesale Catalog template ($197 value)

  • Terms and Conditions guidelines template ($67 value)

  • Wholesale Pricing worksheet ($47 value)

  • Done for You Sales and Email Scripts ($197 value)

  • Marketing Mailer Canva Templates ($47 value)


Bonus Resource Downloads

  • Interview with a Retailer ($97 value)

  • Capturing Amazing Product Photography with Your iPhone ($97 value)

  • Structuring Your Day for Success ($47 value)

(over $750  bonus value alone)

Create compelling pricing structures

Discover how to create irresistible wholesale pricing structures that attract retailers, helping you secure more orders and increase your sales volume.

Cohort Benefits


Discover effective strategies for approaching and pitching to store owners, boosting your confidence and knowledge in the wholesale marketplace.

Increase Sales Opportunities

Receive guidance on building strong relationships with retailers, fostering long-term partnerships that provide stability and growth opportunities for your candlemaking business.

Save time, energy, and resources

Access resources and templates that streamline the wholesale process, saving you valuable time and effort.

Master Communication Skills

Master the art of effective communication and follow-up techniques. Say goodbye to missed opportunities and hello to clear, persuasive communication that seals the deal.

Join a Supportive Community

Connect with other candlemakers on this journey, sharing experiences, tips, and motivation as you grow together in a supportive community

Frequently Asked Questions

In general, our weekly live coaching calls will last anywhere from 1-1.5 hours. Every call is recorded for those that cannot make it live.

The She Sells Wholesale Coaching Cohort last 6 weeks. At the end of the program, you will be armed with everything you need to being implementing a successful wholesale strategy in your business. The rest is up to you!

Success is not overnight and I am not a coach that promises immediate results if you do not put in the effort. However, I can tell you I will be here along the way to help guide and encourage you in your wholesale journey!

You will have lifetime to your cohort's training material, resources, and coaching sessions.

In addition, you will have the opportunity to join the She sells Wholesale Alumni Facebook group at the end of your cohort.

Absolutely. We are confident in our program and know that it will provide you with the transformation and guidance you need to build a thriving wholesale business if you put in the effort. That being said, we offer 7 day risk free full refund if you are not 100% satisfied with the She Sells Wholesale program. We simply ask that you have participated in the trainings and coaching calls if you are requesting a refund. If you have any concerns or questions, please reach out to

Someone from our team will get back to you as soon as possible!

how long are your coaching calls?

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