THE different BLOG

You built something worth selling. The question is whether the way you are selling it right now is actually working. For most product-based business owners, the answer is complicated. Sales come in. Sometimes. Markets bring traffic, but the income does not stack. Etsy gets a few orders, then goes quiet. Social media posts go out […]

Most product sellers think about packaging design the way they think about a first outfit: it should look good, represent the brand, and not embarrass anyone. But packaging design is doing more than that. A lot more. Before a wholesale buyer picks up your product at a trade show. Before a retailer clicks into your […]

If you’ve been thinking about reaching out to retail buyers for more than one season, this might be uncomfortable to read. You’ve done the research. You know what a line sheet is. You’ve browsed Faire. You’ve made a mental list of the retail buyers and boutiques you’d love to work with someday. And yet the […]