the Biz Blog...

When it comes to selling your products, you’ve likely been told to “listen to your customer.” But what if I told you your customer doesn’t actually know why they’re buying? That’s where sales psychology comes in—and it’s the secret ingredient most product-based business owners are missing. In this episode of She Sells Differently, I’m breaking […]

If marketing your business feels like sandpaper on your soul, you’re not broken—the strategy is. Rebel marketing is the choice to sell with integrity, design for your real life, and keep what works simple enough to repeat on your busiest week. On this week’s episode of the She Sells Differently Podcast, Andee and guest Shauna […]

If over 70% of buying decisions are made at the shelf, then your packaging isn’t just decoration—it’s your shelf-ready salesperson. Customers will decide whether to pick up your product or pass it by in seconds, based on packaging alone. The problem? Many small businesses focus on making packaging “cute” or “creative” instead of making it […]