THE different BLOG

How to Stand Out in a Saturated Market If you believe your market is too saturated, you’re not alone. Many product-based business owners assume that competition means there’s no room left. But the truth is, a saturated market doesn’t mean there’s no demand. It means demand has already been proven. And that changes everything. Saturation […]

There’s a lie circulating in the product-based business world. “If I build something beautiful, customers will find me.” But here’s the truth: good products do not guarantee sales. The Field of Dreams Myth Many product business owners fall into what I call the Field of Dreams Lie: If you build it, they will come. You […]

If a retail buyer can’t instantly picture your product on their shelf, you’ve already lost them. That might sound harsh, but it’s one of the most important truths product-based business owners need to understand about wholesale. Retail buyers aren’t browsing for inspiration. They aren’t shopping for passion projects. And they’re definitely not looking to be […]