the Biz Blog...

As a product-based business owner, you pour your heart into every detail—from your packaging to your pricing to your product design. So when someone offers feedback, it can hit hard. But here’s the truth: constructive criticism is one of the most powerful tools for growth—if you know how to handle it. The challenge? Knowing which feedback […]

Why Does Selling Your Own Products Feel So Hard? For many creative product makers, selling your own work feels deeply personal—and sometimes painful. The fear of rejection, perfectionism, and imposter syndrome can all creep in when it’s time to pitch to stores or send that first wholesale email. But what if selling didn’t have to […]

If you run a product-based business, you’ve probably heard of consultative selling—the sales approach that centers on understanding your customer’s needs before recommending a solution. For many years, consultative selling has been the gold standard for building relationships and trust in sales. But what if there’s an even higher standard—one that not only puts your customer’s […]