THE different BLOG

There’s a lie circulating in the product-based business world. “If I build something beautiful, customers will find me.” But here’s the truth: good products do not guarantee sales. The Field of Dreams Myth Many product business owners fall into what I call the Field of Dreams Lie: If you build it, they will come. You […]

If a retail buyer can’t instantly picture your product on their shelf, you’ve already lost them. That might sound harsh, but it’s one of the most important truths product-based business owners need to understand about wholesale. Retail buyers aren’t browsing for inspiration. They aren’t shopping for passion projects. And they’re definitely not looking to be […]

If you’re a product-based business owner who’s ever felt intimidated by the idea of product wholesale, you’re not alone. Many makers believe wholesaling is only for “big brands,” requires massive inventory, or forces you to sacrifice your profit. The truth? Those beliefs are myths — and they’re likely the very things keeping you stuck. Let’s […]