THE different BLOG

If you’ve been running a Shopify store for any length of time, you’ve probably seen the words ‘Magic’ and ‘Sidekick’ show up somewhere in your dashboard. And if you’re like most product brand owners, you either clicked on them once, got confused, and moved on — or you’ve never clicked on them at all. That’s […]

We’ve been told to trust our gut. Follow your instincts. If it doesn’t feel right, it probably isn’t. This advice is everywhere, and it sounds wise. But here’s the problem: your gut is only as wise as the experiences you’ve had. If you’ve only ever sold your handmade products at weekend markets, your gut has […]

The Buyer That’s Been Hiding in Your Inbox (And How Faire Just Made It Official) You already know this buyer. You just haven’t had a name for them. They’re the hotel that emailed asking if you could do 200 rooms. The corporate coordinator who wanted branded gifts for the whole team. The wellness studio that […]