THE different BLOG

Most product sellers think about packaging design the way they think about a first outfit: it should look good, represent the brand, and not embarrass anyone. But packaging design is doing more than that. A lot more. Before a wholesale buyer picks up your product at a trade show. Before a retailer clicks into your […]

If you’ve been thinking about reaching out to retail buyers for more than one season, this might be uncomfortable to read. You’ve done the research. You know what a line sheet is. You’ve browsed Faire. You’ve made a mental list of the retail buyers and boutiques you’d love to work with someday. And yet the […]

If you sell a physical product, the way your customers shop is changing fast. Not someday. Right now. More and more people are skipping Google entirely and opening ChatGPT, Perplexity, or another AI tool instead. They type in what they need, “best handmade candles for a housewarming gift” or “unique jewelry for a bridesmaid,” and […]