the Biz Blog...
Building a product-based business brings endless “people operations” challenges: unclear roles, onboarding confusion, turnover, and the myth that formal people-ops equals “corporate.” In this week’s She Sells Differently episode, Kerri Roberts of Salt & Light Advisors shatters that myth and shares a blueprint for small-business people operations that empower your team—and free up your time. […]
Are shoppers looking but not clicking Add to Cart? Your product might be amazing, your photos might look great, and you might even be getting decent traffic—but if your Add to Cart button feels invisible, you’re losing sales. The truth is, customers want to buy. But something in your buying experience is making them hesitate—and […]
Do you cringe at the idea of selling your products because you don’t want to feel pushy? You’re not alone. Many product-based business owners struggle with small business sales because they’ve been on the receiving end of bad sales tactics. I get it—because I’ve been there. Over 15 years ago, I was invited to a friend’s house […]
