A boutique owner is standing in her stock room right now. She is looking at empty shelf space and making a list of what to reorder for the holiday season. Your brand is either on that list or it isn’t. Most makers think holiday reorders happen in November or December. They happen earlier. By the […]
A retailer stops at your booth. She flips through your line sheet, asks your minimums, and says she’ll be in touch. You feel good about it. Then you fly home, unpack three days of inventory, and the conversation quietly disappears into a stack of business cards on your counter. If you sell wholesale and you’ve […]
If you’ve ever wondered how to tell if a wholesale buyer is serious, this situation will probably feel familiar. A store owner stops at your market booth. She picks up your candles, reads the labels, smells three in a row. Then she says, “I own a shop downtown. I love these. Do you wholesale? Send […]
