A retailer stops at your booth. She flips through your line sheet, asks your minimums, and says she’ll be in touch. You feel good about it. Then you fly home, unpack three days of inventory, and the conversation quietly disappears into a stack of business cards on your counter. If you sell wholesale and you’ve […]
If you’ve ever wondered how to tell if a wholesale buyer is serious, this situation will probably feel familiar. A store owner stops at your market booth. She picks up your candles, reads the labels, smells three in a row. Then she says, “I own a shop downtown. I love these. Do you wholesale? Send […]
The Number You Keep Avoiding There is a price in your business you have thought about changing for months. You have run the numbers in your head. You have almost updated the page twice. And then you talked yourself out of it, because you decided in advance what your customers would say. That is the […]
