If you’ve been running a Shopify store for any length of time, you’ve probably seen the words ‘Magic’ and ‘Sidekick’ show up somewhere in your dashboard. And if you’re like most product brand owners, you either clicked on them once, got confused, and moved on — or you’ve never clicked on them at all. That’s […]

May 20, 2026
Reaching out to Retail Buyers

The Buyer That’s Been Hiding in Your Inbox (And How Faire Just Made It Official) You already know this buyer. You just haven’t had a name for them. They’re the hotel that emailed asking if you could do 200 rooms. The corporate coordinator who wanted branded gifts for the whole team. The wellness studio that […]

May 6, 2026
New Faire buyer

The Problem Isn’t You You have a list. You have a goal. You might even have a plan with color-coded columns and sticky notes. And yet, somehow, you can’t stop procrastinating and the thing that matters most keeps getting pushed to tomorrow. If that sounds familiar, here’s the first thing to understand: this is not […]

April 29, 2026
Robin J. Emdon