the Biz Blog...

As a candlemaker, I’ve learned that every candle I create carries more than just light—it embodies passion, creativity, and countless hours of handcrafting. In today’s market, it might be tempting to lower your prices to compete, but discounting not only diminishes the art behind your products—it can also undermine your entire business. Let me share […]

Creating an irresistible product description that has your customer swooning can be the difference maker in your sales. Despite the importance, many business owners overlook the importance of their product descriptions and pack them full of features that have little to no importance to the customer. But what if I told you with just a […]

Are you tired of feeling like you’re just another face in a crowded market when selling your products and trying to increase sales?   Do you feel like you’re always trying to blend in with your competitors?  It is so hard for us to choose to be different.   It is so hard for us to get […]

Image is a bunch of purple flowers and one lone yellow flower that stands out among the other flowers