You know you should market more. You also know you cannot afford to hire someone for it yet. A part-time marketing assistant can cost several thousand dollars a month. For a lot of product makers, that number puts the whole idea on hold. Meanwhile, your marketing gets done in the gaps between orders, packing, and […]
October and November can feel amazing. Orders roll in. You pack boxes late at night and think, this is the year. Then January hits. Your wholesale shop goes quiet. You find yourself refreshing the app just to make sure it still works. The January slump is a pattern, and patterns can be planned around. The […]
You have a launch on the calendar. The photos look fine. The copy reads fine. And you are still tweaking it at 11 p.m. on a Tuesday. That’s perfectionism in business hiding as professionalism. It rarely announces itself. Sometimes it looks like high standards. It sounds like “I just want it to be right.” In […]
