A boutique owner emails you back. She loves your line. She wants to place an order. And at the bottom of her message there is one more sentence: “Any chance you could do a little better on the price?” If you make and sell a physical product, you know the feeling that follows. Your stomach […]
The Number You Keep Avoiding There is a price in your business you have thought about changing for months. You have run the numbers in your head. You have almost updated the page twice. And then you talked yourself out of it, because you decided in advance what your customers would say. That is the […]
You’ve probably done the math late at night. You add up a good sales weekend, multiply it out, and for a second you let yourself wonder: could this actually replace my 9-5 income? Then the next month is slower, the numbers fall apart, and your stomach drops. So you decide the answer is to work […]
