Most product sellers think about packaging design the way they think about a first outfit: it should look good, represent the brand, and not embarrass anyone. But packaging design is doing more than that. A lot more. Before a wholesale buyer picks up your product at a trade show. Before a retailer clicks into your […]
If you’ve been thinking about reaching out to retail buyers for more than one season, this might be uncomfortable to read. You’ve done the research. You know what a line sheet is. You’ve browsed Faire. You’ve made a mental list of the retail buyers and boutiques you’d love to work with someday. And yet the […]
Curious how 10 affiliate partners can help you sell more of your products? You made something great. You posted about it and showed up. And still, the sales are not where you need them to be. Sound familiar? If you are a product-based business owner, chances are you have felt the exhaustion of being the […]
