There’s a lie circulating in the product-based business world. “If I build something beautiful, customers will find me.” But here’s the truth: good products do not guarantee sales. The Field of Dreams Myth Many product business owners fall into what I call the Field of Dreams Lie: If you build it, they will come. You […]
If you’re a product-based business owner who’s ever felt intimidated by the idea of product wholesale, you’re not alone. Many makers believe wholesaling is only for “big brands,” requires massive inventory, or forces you to sacrifice your profit. The truth? Those beliefs are myths — and they’re likely the very things keeping you stuck. Let’s […]
Yes, strategy matters. Yes, packaging and pricing and marketing play a role. But if you’re undercharging, avoiding your DMs, hesitating to post about your products, or feeling like you’re bothering people by talking about your offer — the root of the problem likely isn’t your product. It’s your sales mindset. The thoughts you think about […]
