Building a product-based business brings endless “people operations” challenges: unclear roles, onboarding confusion, turnover, and the myth that formal people-ops equals “corporate.” In this week’s She Sells Differently episode, Kerri Roberts of Salt & Light Advisors shatters that myth and shares a blueprint for small-business people operations that empower your team—and free up your time. […]
Are shoppers looking but not clicking Add to Cart? Your product might be amazing, your photos might look great, and you might even be getting decent traffic—but if your Add to Cart button feels invisible, you’re losing sales. The truth is, customers want to buy. But something in your buying experience is making them hesitate—and […]
Why Does Selling Your Own Products Feel So Hard? For many creative product makers, selling your own work feels deeply personal—and sometimes painful. The fear of rejection, perfectionism, and imposter syndrome can all creep in when it’s time to pitch to stores or send that first wholesale email. But what if selling didn’t have to […]
