If a retail buyer can’t instantly picture your product on their shelf, you’ve already lost them. That might sound harsh, but it’s one of the most important truths product-based business owners need to understand about wholesale. Retail buyers aren’t browsing for inspiration. They aren’t shopping for passion projects. And they’re definitely not looking to be […]
If you’re a product-based business owner who’s ever felt intimidated by the idea of product wholesale, you’re not alone. Many makers believe wholesaling is only for “big brands,” requires massive inventory, or forces you to sacrifice your profit. The truth? Those beliefs are myths — and they’re likely the very things keeping you stuck. Let’s […]
Yes, strategy matters. Yes, packaging and pricing and marketing play a role. But if you’re undercharging, avoiding your DMs, hesitating to post about your products, or feeling like you’re bothering people by talking about your offer — the root of the problem likely isn’t your product. It’s your sales mindset. The thoughts you think about […]
