As I celebrate 1 year since leaving my corporate job to chase my entrepreneurial dreams, I’m reflecting on the valuable lessons I’ve learned along the way.   I’ve had my highest highs and lowest lows as an entrepreneur and today I’m sharing with you 5 things I wish someone had told me about when it came […]

October 2, 2024

As the holiday season approaches, you might find yourself scrambling to put together effective holiday sales promotions. The rush can be overwhelming, especially if preparations are left until the eleventh hour. However, planning ahead doesn’t just reduce stress; it also translates into better sales outcomes.  I’m sharing 10 creative holiday sales promotional ideas to help […]

September 25, 2024
Image is of a woman smiling at the camera and she is holding multiple shopping bags in each of her hands. And it correlates to the episode of boosting your holiday sales this season

A surprising statistic shows that 72% of American consumers stated that they were influenced by a product packaging design and many studies have shown that consumers make judgements about a product solely based on the product’s packaging.  I know I’m guilty of shopping online or in stores and making a decision on a product based […]

September 18, 2024
Image is of 2 females with their back to the camera and you can see their side profiles. They are smiling at each other and looking at product packaging