If you run a product-based business, you’ve probably heard of consultative selling—the sales approach that centers on understanding your customer’s needs before recommending a solution. For many years, consultative selling has been the gold standard for building relationships and trust in sales. But what if there’s an even higher standard—one that not only puts your customer’s […]
If you’ve ever hesitated to send a follow-up message because you didn’t want to seem annoying or desperate, you’re not alone. For product-based business owners, especially women who want to sell with heart, not hustle, the sales follow up can feel like the most uncomfortable part of the process. But here’s the truth: when done right, following […]
This week on the She Sells Differently podcast, I’m kicking off a no-fluff, no-filters series called My Burn Book of Bad Sales Advice—and the first myth I’m burning down? That discounting is a reliable way to grow your business. Here’s the truth: discounting out of panic isn’t a strategy—it’s a stress response. One that can quietly destroy your […]
