Do you struggle with pricing your products? Or worry that if your prices are too high and that no one will buy from you or that your current customers will abandon you? Or do you fear being perceived as too expensive, or that you or your product are not worthy of value? Price drives perception […]
When I first started making candles and went to my first pop up market, I struck up a conversation with a customer who noted how much she loved my candles, but it quickly became evident she was not going to make a purchase. A bit confused, I politely asked for feedback. She went on to to tell me that she lived in a college dorm and was not allowed to have candles or open flames.
I was at a holiday market and saw a vendor with beautiful hand-poured candles. If there is one thing I love my home to smell like this season, it is a fresh pine tree. (I miss having a real Christmas tree!)
