You’ve seen the posts- the six-figure screenshots, the “sold out in 24 hours” captions, the champagne emojis celebrating another “record month.” It all looks incredible from the outside. But for many business owners, those Champagne Sales don’t always come with Champagne Profit. Here’s the reality: the most successful product-based founders aren’t chasing the flashiest numbers. […]

November 5, 2025
The 5 Metrics That Turn Champagne Sales into Real Profit

Listen on Apple | Spotify The holiday season is often described as make or break for product-based business owners. Between the endless rush of orders, social media noise, and the temptation to compete through steep discounts, it’s easy to feel pressured into strategies that don’t align with your values. But what if this year could be different? What […]

October 15, 2025
Retail Shop at Christmas

When it comes to selling your products, you’ve likely been told to “listen to your customer.” But what if I told you your customer doesn’t actually know why they’re buying? That’s where sales psychology comes in—and it’s the secret ingredient most product-based business owners are missing. In this episode of She Sells Differently, I’m breaking […]

September 17, 2025
Understanding Sales Psychology. Woman Clicking Add to Cart on Computer with Credit Card