Do you cringe at the idea of selling your products because you don’t want to feel pushy? You’re not alone. Many product-based business owners struggle with small business sales because they’ve been on the receiving end of bad sales tactics. I get it—because I’ve been there. Over 15 years ago, I was invited to a friend’s house […]

July 23, 2025
Small Business Sales Without the Ick: 4 Strategies That Build Loyal Customers

Why Does Selling Your Own Products Feel So Hard? For many creative product makers, selling your own work feels deeply personal—and sometimes painful. The fear of rejection, perfectionism, and imposter syndrome can all creep in when it’s time to pitch to stores or send that first wholesale email. But what if selling didn’t have to […]

July 2, 2025
Image has candles, vases and picture frame in it. They are cream colored with a cream color background

If you run a product-based business, you’ve probably heard of consultative selling—the sales approach that centers on understanding your customer’s needs before recommending a solution. For many years, consultative selling has been the gold standard for building relationships and trust in sales. But what if there’s an even higher standard—one that not only puts your customer’s […]

June 25, 2025
Two business women at a table talking