Do you cringe at the idea of selling your products because you don’t want to feel pushy? You’re not alone. Many product-based business owners struggle with small business sales because they’ve been on the receiving end of bad sales tactics. I get it—because I’ve been there. Over 15 years ago, I was invited to a friend’s house […]
Why Does Selling Your Own Products Feel So Hard? For many creative product makers, selling your own work feels deeply personal—and sometimes painful. The fear of rejection, perfectionism, and imposter syndrome can all creep in when it’s time to pitch to stores or send that first wholesale email. But what if selling didn’t have to […]
If you run a product-based business, you’ve probably heard of consultative selling—the sales approach that centers on understanding your customer’s needs before recommending a solution. For many years, consultative selling has been the gold standard for building relationships and trust in sales. But what if there’s an even higher standard—one that not only puts your customer’s […]
