Pop up markets and vendor fairs are fantastic opportunities for small businesses to connect directly with customers and increase sales. These events allow for face-to-face interactions, immediate feedback, and the chance to build a loyal customer base. However, succeeding in these environments requires strategic planning and execution. This guide will provide you with essential tips […]
In a competitive market, making a mark as a product maker and establishing a place for your creations in retail spaces can be challenging, which is why I’m bringing you some wholesale strategies when it comes to retailing your products! Today, I’m collaborating with Dana Ayala. Dana is the co-owner of The Yellow Butterfly Boutique […]
When I first started making candles and went to my first pop up market, I struck up a conversation with a customer who noted how much she loved my candles, but it quickly became evident she was not going to make a purchase. A bit confused, I politely asked for feedback. She went on to to tell me that she lived in a college dorm and was not allowed to have candles or open flames.
