Pop-up markets (also called vendor events or vendor fairs) are a common place for product-based business owners to sell their products and to get valuable face-to-face feedback from customers.   Which is why I participated in my first pop-up market in 2017.  And this pop-up event was a total bust!  Despite being in sales for years […]

June 5, 2024
Image of a shop owner holding a tray of jewelry presumably at a pop up market

Pop up markets and vendor fairs are fantastic opportunities for small businesses to connect directly with customers and increase sales. These events allow for face-to-face interactions, immediate feedback, and the chance to build a loyal customer base. However, succeeding in these environments requires strategic planning and execution. This guide will provide you with essential tips […]

May 18, 2024

In a competitive market, making a mark as a product maker and establishing a place for your creations in retail spaces can be challenging, which is why I’m bringing you some wholesale strategies when it comes to retailing your products. Today, I’m collaborating with Dana Ayala. Dana is the co-owner of The Yellow Butterfly Boutique […]

May 15, 2024
Photo of a retail shop with various products on the shelf and taking about wholesale strategies