Creating an irresistible product description that has your customer swooning can be the difference maker in your sales. Despite the importance, many business owners overlook the importance of their product descriptions and pack them full of features that have little to no importance to the customer. But what if I told you with just a […]

January 16, 2025

One of the biggest challenges I see with my clients when we are talking about how to wholesale product is making that transition from direct-to-consumer selling to selling to businesses and to retailers.   The challenge is that your product collection should look and feel a little bit different.   You should be creating a product collection […]

October 23, 2024
Image is of three candles with soft lighting and some floral pieces in the background. This images correlates to Andee Hart talking about having a cohesive wholesale product collection

Pop up markets and vendor fairs are fantastic opportunities for small businesses to connect directly with customers and increase sales. These events allow for face-to-face interactions, immediate feedback, and the chance to build a loyal customer base. However, succeeding in these environments requires strategic planning and execution. This guide will provide you with essential tips […]

May 18, 2024