Customer Appreciation That Doesn’t Cost Your Margins In the world of small business, the holiday season often comes with an unspoken expectation: more sales, bigger discounts, and endless promotions. But when it comes to customer appreciation, discounts aren’t actually the most effective way to say “thank you.” Listen on Apple | Spotify In fact, the most impactful gratitude […]

November 26, 2025
2 Women in a Flower Shop

E-commerce is evolving fast, and product-based business owners often wonder if digital products have a place in their shop. The truth? Digital products might just be the most sustainable, profitable addition you can make—and AI for e-commerce is the tool to make it happen. Listen on Apple | Spotify In this episode of She Sells Differently, Monica Froese […]

October 29, 2025
AI for E-commerce

Listen on Apple | Spotify The holiday season is often described as make or break for product-based business owners. Between the endless rush of orders, social media noise, and the temptation to compete through steep discounts, it’s easy to feel pressured into strategies that don’t align with your values. But what if this year could be different? What […]

October 15, 2025
Retail Shop at Christmas