If you run a product-based business, you have probably been told that selling is about confidence. But what if the thing holding you back is not a lack of confidence at all? What if it is a mindset so quiet, and so disguised as kindness, that you never thought to question it? It is called […]
You built something worth selling. The question is whether the way you are selling it right now is actually working. For most product-based business owners, the answer is complicated. Sales come in. Sometimes. Markets bring traffic, but the income does not stack. Etsy gets a few orders, then goes quiet. Social media posts go out […]
If you’ve been thinking about reaching out to retail buyers for more than one season, this might be uncomfortable to read. You’ve done the research. You know what a line sheet is. You’ve browsed Faire. You’ve made a mental list of the retail buyers and boutiques you’d love to work with someday. And yet the […]
