If you’ve been thinking about reaching out to retail buyers for more than one season, this might be uncomfortable to read. You’ve done the research. You know what a line sheet is. You’ve browsed Faire. You’ve made a mental list of the retail buyers and boutiques you’d love to work with someday. And yet the […]

April 8, 2026
Reaching out to Retail Buyers

Most business advice sounds some version of the same: show up more, post more, do more. Work before everyone else wakes up and after everyone else goes to sleep. But Gillian Perkins, founder of Startup Society and creator of a YouTube channel with over 700,000 subscribers, has been running a six-figure online business for years, […]

March 18, 2026
Gillian Perkins Headshot

For many people, the phrase “Proverbs 31 woman” carries a lot of weight. Some see it as a beautiful description of a wise and capable woman. Others see it as an impossible standard that no one could realistically live up to. But when you slow down and study the passage carefully, something interesting begins to […]

March 11, 2026
Proverbs 31 Woman and the Truth About Selling