You have a launch on the calendar. The photos look fine. The copy reads fine. And you are still tweaking it at 11 p.m. on a Tuesday. That’s perfectionism in business hiding as professionalism. It rarely announces itself. Sometimes it looks like high standards. It sounds like “I just want it to be right.” In […]
Three years ago on September 29th, I walked away from my corporate job to become a full-time entrepreneur. After having spent more than 17 years in sales, I knew how to hit a number. However, I did not know what to do when the number depended entirely on me. Leaving a corporate job to start […]
If you’ve ever wondered how to tell if a wholesale buyer is serious, this situation will probably feel familiar. A store owner stops at your market booth. She picks up your candles, reads the labels, smells three in a row. Then she says, “I own a shop downtown. I love these. Do you wholesale? Send […]
