Open your Faire dashboard. Go to your orders and sort by retailer. Now count how many stores have ordered from you more than once. That number gives you a quick look at your Faire reorder rate. If the answer is one or two out of every 20, your product is probably fine. Your listing is […]

September 30, 2026
Woman packages Fair Reorders

A retailer stops at your booth. She flips through your line sheet, asks your minimums, and says she’ll be in touch. You feel good about it. Then you fly home, unpack three days of inventory, and the conversation quietly disappears into a stack of business cards on your counter. If you sell wholesale and you’ve […]

September 23, 2026
Trade Show booth

If you’ve ever wondered how to tell if a wholesale buyer is serious, this situation will probably feel familiar. A store owner stops at your market booth. She picks up your candles, reads the labels, smells three in a row. Then she says, “I own a shop downtown. I love these. Do you wholesale? Send […]

September 16, 2026
Woman browsing candles before you determine if this buyer is real.