Are shoppers looking but not clicking Add to Cart? Your product might be amazing, your photos might look great, and you might even be getting decent traffic—but if your Add to Cart button feels invisible, you’re losing sales. The truth is, customers want to buy. But something in your buying experience is making them hesitate—and […]

July 30, 2025
Woman Clicking Add to Cart on Computer with Credit Card

Do you cringe at the idea of selling your products because you don’t want to feel pushy? You’re not alone. Many product-based business owners struggle with small business sales because they’ve been on the receiving end of bad sales tactics. I get it—because I’ve been there. Over 15 years ago, I was invited to a friend’s house […]

July 23, 2025
Small Business Sales Without the Ick: 4 Strategies That Build Loyal Customers

Why Does Selling Your Own Products Feel So Hard? For many creative product makers, selling your own work feels deeply personal—and sometimes painful. The fear of rejection, perfectionism, and imposter syndrome can all creep in when it’s time to pitch to stores or send that first wholesale email. But what if selling didn’t have to […]

July 2, 2025
Image has candles, vases and picture frame in it. They are cream colored with a cream color background