If you’ve been thinking about reaching out to retail buyers for more than one season, this might be uncomfortable to read. You’ve done the research. You know what a line sheet is. You’ve browsed Faire. You’ve made a mental list of the retail buyers and boutiques you’d love to work with someday. And yet the […]

April 8, 2026
Reaching out to Retail Buyers

Curious how 10 affiliate partners can help you sell more of your products? You made something great. You posted about it and showed up. And still, the sales are not where you need them to be. Sound familiar? If you are a product-based business owner, chances are you have felt the exhaustion of being the […]

March 25, 2026
Kelly Morrison

Buying Behavior Doesn’t Stop at the Sale Most product-based business owners focus on increasing conversions—but buying behavior continues well beyond checkout. In fact, what customers experience after they buy is often what determines whether they ever return. In this episode of She Sells Differently, Andee and Bradley Rausch break down the psychology of buying behavior […]

March 4, 2026