You’re showing up, creating content, and updating your shop… but your product sales still feel sluggish. If that sounds familiar, you’re not alone—and the problem may not be your product. It could be your unseen sales habits.
In this episode of She Sells Differently, product marketing coach Andee Hart breaks down five sneaky habits that are blocking your sales potential—and how to fix each one without reinventing your entire business.
💥 Sales Habit #1: You’re Making It Too Hard to Buy
Clunky websites and too many clicks kill conversions. Your checkout process should be so simple a seventh grader could do it (literally). Integrate PayPal, Apple Pay, and remove friction.
Quick Fix:
Audit your checkout flow. Count the clicks from product page to purchase. Ask friends for feedback on ease-of-use.
💥 Sales Habit #2: You’re Talking Features, Not Feelings
“100% soy wax” doesn’t sell candles—feelings do. People buy based on emotion and transformation.
Quick Fix:
Shift from “what it is” to “why it matters.” Example: “Clean-burning candle that won’t trigger allergies.”
💥 Sales Habit #3: You’re Relying Too Much on Social Media
Instagram is for visibility—not for sustainable, scalable sales.
Quick Fix:
Pair social media with email marketing, SEO, and strategic partnerships. Build a sales system you own.
💥 Sales Habit #4: You’re Hiding Behind the Product
Your product is great—but people buy from people. Stop hiding.
Quick Fix:
Take 10 seconds of courage. Show your face in stories. Share your voice in captions. Your story builds connection—and trust sells.
💥 Sales Habit #5: You’re Not Following Up
Did you know 90% of people never follow up after a first email? Yet 80% of sales happen after the fifth.
Quick Fix:
Create a follow-up script that sounds like you. Consistent, intentional follow-ups show you care—and they drive conversions.
🚀 Bonus Tip
One of Andee’s clients shifted from just posting product photos to sharing daily behind-the-scenes stories—and it led to consistent daily sales. Why? Because connection builds trust, and trust fuels purchases.
Want to Fix These Habits Fast? Check out ProductMarketingBank.com—your rinse-and-repeat vault of marketing templates, content prompts, and strategy tools built just for product-based business owners.
