For any business to have sustainable growth, you must have an effective marketing strategy in place. I tell my clients if I could go back and start my business over, I would start with building an email list and honing an effective email marketing strategy.
Why would I start an email list vs focusing on social media? How often have you heard about accounts being closed down and business owners losing all of their followers, and having to start over?
We don’t own our social media following but we do own our email marketing list.
With social media it can be hard to break through all the “noise” but with email marketing your emails are landing directly in their inbox.
According to Sales cycle, 50% of people buy from email marketing at least once a month. How could that impact your business?
Today, I’m diving into my #1 marketing strategy and how you can start laying the foundations and building and nurturing your email list with my 3-part framework strategy.
Are you ready to start an email list and start paving the way for elevated sales and sustained growth? If so, press play and let’s go!
Episode Highlights:
- The importance of email marketing and building your list
- Which CRM platform should you choose (and what is a CRM)
- Benefits of crafting a lead magnet
- How to begin building your email list
- How to nurture your email list
- Why you need an email content calendar
- Using automations with your email list
- Why you should personalize your emails to your list
Don’t Forget to Download my Free Ultimate List of Sales Tools for Entrepreneurs!
Andee Hart is an award-winning sales executive who walked away from traditional success to reinvent how product-based businesses grow. After nearly 20 years in corporate America, she turned a kitchen-counter candle experiment into Hart Design Co, a wholesale brand carried by hundreds of boutiques across North America. That experience became the foundation for She Sells Differently, where Andee is teaching emerging product brand owners to redefine what it means to sell by serving with excellence, growing with strategic purpose, and shining as a light in the marketplace.
