How comfortable are you when it comes to selling your products or services?
Do you have the proper tools in your selling tool kit when it comes to selling?
Today, I’m sharing the anti-sales pitch, and I am going to give you 4 selling techniques for selling your product or service without feeling like you are selling.
And these 4 techniques don’t all have to be used together. They can be. They don’t have to be used in order.
But these tools will help you connect with your customer, understand their pain points, and help you build trust and rapport with your customer to ultimately close the sale.
Because at the end of the day, we are here to sell our products and services.
We are in the business to make money.
If you’re not in the business to make money, then you’re going to end up closing your business.
So today, I’m going to teach you these 4 anti-sales selling techniques that are going to teach you how to get comfortable with selling your products and services without actually giving a sales pitch.
And I guarantee you’re going to be able to close more sales and feel more comfortable and authentic with your conversations with your customers by utilizing these techniques.
Selling techniques #1 – Asking Questions
When you ask questions, you are showing genuine interest and understanding which is a value to your customer.
More times than not, this will actually lead your customer to uncovering how your product or service is something that they actually need.
Now let me walk you through how this works.
As humans, we innately want to talk about ourselves. We want to feel cared about, invested in. We want to know that others see us and we want to be heard.
And I don’t know about you, but if you have ever encountered someone that just talks about features and benefits, but they don’t stop to actually ask what is important to you, then I usually just try to get away from that person.
When someone takes time to genuinely show interest and stops to get to know what I find value in, then what I as the consumer see, subconsciously even, is that they have built authority in being able to give me a recommendation for what I need.
So, simply by asking questions and showing genuine interest in the customer is a way to open up the sales conversation without it actually being a sales pitch.
Selling Techniques #2 – Provide value and serve your customer
In order to truly provide value and serve the client, I think it’s important to ask the questions so that you can understand what is of value and how you can actually serve the client well.
And then you can be able to provide valuable information that naturally leads to your products and services.
And when you’re able to serve the client well, then it builds a trust and rapport between you as the business owner that has something of value to offer and the customer.
When you’re able to serve the customer and to educate them, even doing that at no cost, it builds a connection.
That customer is much more likely to want to continue learning from you.
Furthermore, when they see the value that you’re bringing to them for free, they know that the value that they’re going to be paying for has to be exponentially greater.
Selling Techniques #3 – Value Demonstration
This is just showing the product or the services value in a real-life scenario instead of just telling them about the value.
It’s important to remember that every individual learns and consumes information in different ways.
So, once you have gotten to know your client and what is of value to them, you may realize that they are going to consume this information and digest it better by seeing rather than hearing.
And the more senses that you can involve in the process, the better.
So, I’ll give you a specific example.
I own a candle company.
I can tell someone all day long how great my candles are, how beautiful they are, and I can tell them how amazing they smell.
But that does not help them experience the product themselves.
It doesn’t help them see their beauty and it doesn’t help them smell how great they are.
And so, when you can incorporate more senses the better the experience for your customer.
Let them see for themselves so that the product is actually selling its own value.
Selling Techniques #4 – Storytelling
I love this one because stories have been around since the beginning of time and everyone loves a good story.
People can connect emotionally to a story, and it highlights the benefits in a natural way when you can tell a story about how your product or your service has helped someone else or how they used it.
So, incorporate them into your conversation and let it flow naturally.
Don’t force it, but use it when it feels natural and the conversation warrants it.
The 4 Selling Techniques summed up
- Asking questions
- Providing value and serving the client
- Value demonstrations
- Storytelling.
Bonus: Don’t forget to ask for the sale!
In utilizing these techniques and strategies in selling your products, I always want to caution you to don’t get so comfortable that you fail to actually ask for the sale.
Or you fail to ask for the business.
Oftentimes, customers simply need to be asked in order for the sale to actually happen.
And what we do as business owners is we don’t ask for the business.
And this can be very challenging for us as women entrepreneurs, but all it takes is a few seconds of courage and confidence based on the conversations that you just had with this potential client, knowing that your product or service will be a great fit for what they need or want or what their pain point is.
You know that it is going to solve their problem.
So, with that knowledge that you’ve just gained, you owe it to them and you owe it to yourself to ask for the business.
It doesn’t have to feel icky.
And It doesn’t have to be awkward.
It can be as easy as asking one more question and it looks like this:
In our conversation, you mentioned that that you’re looking for a house plant that is cat friendly and something that you can leave for a week or 2 because you love to travel.
And this house plant would be a perfect fit for what looking for.
Do you want me to set it up at the counter for you while you look around?
It can be as easy as a yes or no question when you have just validated what you learned about the customer.
Don’t make the sales process more complicated than it needs to be.
And remember that this is something that we’re always learning, but the more that you practice, the better you’ll get.
If you have a scenario where you have actually put one of these techniques into practice, I would love to hear how it goes for you!
Or if you have any questions about any of the techniques that we covered today, shoot me a message on Instagram @andeehart
Ready to listen to the full episode on effective selling techniques that won’t leave you feeling icky? You can do so here!
Interested in working together to grow your product-based business? You can find more info here.
