the Biz Blog...

You often here that you should be selling to your target audience, however, in order to do that you need to really understand the psychology behind their buying behaviors.  You need to understand the individual.   What makes them purchase products or services?   What compels them to exchange money for the promise or the transformation that […]

There are a lot of tech tools for small businesses available but which tools are the best ones to use?  I am always on the hunt for tools and resources that are going to help me increase my sales in my business and make running my business as efficient as possible.  I mean, you are […]

What does a wildly successful pop-up market look like?  How do you know if the pop-up market you want to participate in is a good one?  What should you do when challenges arise at the market?  How do you maximize sales while maintaining customer satisfaction?  What should you do to minimize the barriers for your customers to purchase […]