the Biz Blog...

Are you a product maker wondering if your business is ready to take the leap into wholesale? Wholesaling is a game changer for any product-based business and we are going to dive into wholesale 101 today.   Wholesaling literally helped me quit my 17-year career in corporate sales.  Wholesale 101: What is Wholesaling?  Wholesaling 101 is selling […]

My client, Lucas Hill of LH Mercantile, is bustling with consumer orders but traffic on his Faire wholesale site has hit a slump.  Today, I’m coaching Lucas through his Faire site and helping him optimize his site with actionable strategies tailored to revive his stagnant sales.  Continuous Faire Site Optimization to drive traffic  Many sellers […]

One of the biggest challenges I see with my clients when we are talking about how to wholesale product is making that transition from direct-to-consumer selling to selling to businesses and to retailers.   The challenge is that your product collection should look and feel a little bit different.   You should be creating a product collection […]