When I first started making candles and went to my first pop up market, I struck up a conversation with a customer who noted how much she loved my candles, but it quickly became evident she was not going to make a purchase. A bit confused, I politely asked for feedback. She went on to to tell me that she lived in a college dorm and was not allowed to have candles or open flames.
One question I’m often asked is “How did I make the leap from corporate life to entrepreneurship?” So, I’m sharing my journey of why I left my corporate sales job, which I actually really liked, after 17 years, to become an entrepreneur. I’m reflecting on my evolving definition of wealth and how I am […]
Have you found yourself stuck in a marketing rut, leveraging the same business growth strategies and expecting different results? If you are like many of my coaching clients you are likely struggling with reaching a broader audience for your lead generation efforts. It’s important to think outside the box and overcome the fear of […]