the Biz Blog...

A surprising statistic shows that 72% of American consumers stated that they were influenced by a product packaging design and many studies have shown that consumers make judgements about a product solely based on the product’s packaging.  I know I’m guilty of shopping online or in stores and making a decision on a product based […]

We’ve all heard the buzz around AI (artificial intelligence) but how can we use it effectively to boost our sales productivity and elevate our business?  And we’ve heard the mantra “work smarter, not harder” and that is where AI comes in to help with some of the heavy lifting that comes with having a business.  […]

Lately I have been talking with my clients about how to reframe your mindset in order to dramatically increase your sales.   The tips I have shared with them have helped them refocus and reframe when they are talking to their potential customers.   And when you reframe your mindset and your sales mindset, it helps you […]