If over 70% of buying decisions are made at the shelf, then your packaging isn’t just decoration—it’s your shelf-ready salesperson. Customers will decide whether to pick up your product or pass it by in seconds, based on packaging alone. The problem? Many small businesses focus on making packaging “cute” or “creative” instead of making it […]
Listen on Apple | Spotify If you’ve ever sent a product wholesale pitch to a retailer only to be met with silence, you know how frustrating it can feel. You’ve done the work—crafted your email, attached beautiful photos, maybe even offered samples—so why no response? The truth is, most ignored product wholesale pitches aren’t rejected because of the […]
If you’ve ever thought wholesale was just about getting into more shops, you might be missing the real opportunity in creating strong retail partnerships. Many product-based entrepreneurs fill their stockist list with dozens of accounts — only to see inconsistent sales and little to no reorders. The secret to sustainable wholesale growth? Strong retail partnerships […]
