Are you tired of feeling like you’re just another face in a crowded market when selling your products and trying to increase sales?
Do you feel like you’re always trying to blend in with your competitors?
It is so hard for us to choose to be different.
It is so hard for us to get out of a mindset of standing out and looking different than what the world tells us we should look like.
But when we are different, when we choose to sell different, when we choose to behave in a different way than our culture expects, then we stand out among the crowd.
And let me tell you in business, that is a good thing, my friends.
So, obviously, I named my business She Sells Differently for a reason. God created all of us unique, all of us beautifully perfect in his own image. And that is why I truly believe that we all should be selling in a way that aligns with our God given personality.
Why you want to stand out among your competitors
Blending in with your competitors makes it harder to attract attention from your potential customers.
Now this is obvious, but how often do we try to be just like our competitors?
We see things that they’re doing and we try to mimic those exact same sales strategies in our own business.
But what if instead of trying to be like everyone else, we looked for ways to set ourselves apart?
And yes, that is scary and it means taking risks, and it means you might fail.
But it also means that you might score the winning home run as well.
And no risk, no reward.
How a candy company, Sugarfina, stood out to increase sales
I want you to think about the candy company, Sugarfina. You’ve probably seen it on store shelves.
They have done something completely different with their luxury candy brand and they targeted adults.
How often do you see candy targeted to adults?
It’s normally targeted towards kids, but they brought innovation, luxury and sophistication to their brand.
Sugarfina created an upscale product offering to increase sales and focused on premium gourmet candies sourced from artisans all around the world.
Then they partnered with other companies, and they created unique items like Champagne infused gummy bears or Rosé flavored gummies, which are going to appeal to adults.
This was a huge risk for Sugarfina, but it paid off in dividends.
They created elegant packaging in clear acrylic bento boxes with chic modern designs, and the end result was high-end and gift-worthy candy boxes that appealed to adults.
Their candy became a demand item for weddings, corporate events, and special occasions to be given as gifts at those events.
They created a niche market that was traditionally targeted towards children and made it a fun and sophisticated way for adults to enjoy candy.
Sugarfina is the perfect example of defying culture’s expectations of traditional target market for their specific product, and it enabled them to stand out and increase sales and their company beyond anyone’s expectations.
It’s time to leverage your unique selling proposition
So, I want to encourage you to identify one aspect of your business – this could be your packaging, your target market, your brand values, or your story, and how can you stand out and be different and emphasize that in your sales approach?
How can you take a different approach that will help your company to stand out among the crowd?
Connecting with the right customers to increase sales
The second reason that being different is a good thing in sales is that it helps connect you to the right customers.
It helps attract you to your ideal target customer.
When you align your sales approach with your values, you instantly have a mission to build authentic connections.
You’re naturally going to do that with your ideal customer.
When you stay true to those values and that mission, you are going to build trust and loyalty with those customers.
I’ve seen it happen time and time again in my own business and in the businesses of my peers as well.
I’ll give you the perfect example of connecting with the right customer.
My biz bestie, Rachel Tenney with the VOCASociety is unapologetically different in her approach to her business.
She helps women align their business with their kingdom purpose.
And she is a Christian entrepreneur, and I love what she does with her work.
She is one of the biggest encouragers I have ever met as a person, as a woman entrepreneur, and I love the work that she does in the VOCA society.
And one of the things that makes Rachel and her work so amazing is that she is so aligned with her purpose that she naturally attracts the right customers, and she is unapologetically aligned with that mission.
And when her ideal customers find her and join the VOCA Society, they are usually members for life.
She has a very, very low turnover rate because she builds such an amazing trust and loyalty among her customers.
Rachel does this so well because she is so aligned with being different.
She is so aligned with her mission and her purpose and she is unapologetic about it.
She’s the perfect example of how being different attracts the right customers.
So, I want to encourage you to think about who your ideal customer is and the way that you are selling right now?
Are you attracting your ideal customer?
Are you naturally connecting with them, building trust and loyalty?
Reflect on your values and your mission, and make sure that you align your message accordingly.
Be your unique self and let that fuel your confidence and your joy
Last and certainly not least is the third reason that being different is a good thing in sales, and that is that it helps fuel your confidence and joy.
And I don’t know about you, but we all could use some more confidence and joy in life and certainly in sales and embracing your uniqueness reduces the pressure to conform.
It allows you to sell with authenticity, and as a result, you can shift your focus from competition to truly connecting and serving your audience.
And this is really when the magic happens.
I have seen time and time again, when I focus on serving my audience, serving my customers, they want more and more.
And that is when naturally your sales and your business grow.
I want to encourage you to embrace your differences in your business and your sales strategy and reclaim your joy in talking about your products.
Because when you have an amazing product that blesses other people, then you owe it to the world to share it with them.
I love saying this, and I’m gonna say it again for the people in the back. When you have a product that is of value to other people, then you owe it to them to share it with them.
And so, I want you to have joy and confidence in selling your products.
It’s also important to remember that it’s okay to not have all the answers.
You’re not going to have sales figured out.
And part of the art of sales is that you are constantly learning and refining your approach.
I want to encourage you to not give up when you are facing criticism, when you’re facing self-doubt, because you are going to have days like that.
And that is when community comes into play. It is so important to have a community around you that can pull you up, that can encourage you on those days of self-doubt.
And if you need that community, join my free Facebook group, She Sells Differently, and let us help encourage you. Let us help motivate you in your business journey.
And it is okay to not have all the answers. It is okay to be constantly learning. This is the fun part of your business!
So just a reminder, three reasons why being different is a good thing in sales is that it helps you stand out, it helps connect you to the right customers and helps fuel your confidence and joy.
I want to challenge you to take one of these one of these lessons and apply it to your business this week.
Take a risk. Run an experiment in your business and try something bold. Try something unique in your sales approach.
And I would love to hear how it goes. DM on Instagram @andeehart let me know how it goes!
Being different is a gift. It is a gift. It is not a flaw in sales.
No matter what the world tells you, no matter what our culture emphasizes, I want you to be bold and to be different.
