As a woman entrepreneur, building your business is a difficult task. Building your business alone is an even harder task. Hiring a sales coach for women small entrepreneurs can be a game changer for your business.
One of the first investments I made in myself as an entrepreneur was a coach that could hold me accountable, see my blind spots, and give me guidance from a different perspective. She was invaluable to my growth in that first year.
As a sales coach for women business owners, it’s important for women to understand how to find a coach that is the right fit for you, your learning style, and your overall business goals. The goal of this guide is to give you some tips to follow to find the perfect sales coach for your business so that you can maximize your investment.
Ask for an Introductory Call with any Potential Sales Coach
Before agreeing to work with any sales coach, you should be able to have an complimentary introductory call. The goal of this call is for you to learn more about the sales coach’s teaching style. Are they direct and to the point or empathetic and take a more guiding approach? Which learning style resonates with you the most?
Does the coach ask thought-provoking questions? Do they take the time to get to know you and your business goals? Is there a knowledge of sales proficiency demonstrated throughout the conversation? Do they provide value to you in the initial introductory call? Do they provide clear next steps and ask for your business at the end of the call?
Interestingly enough, any sales coach should be using this call to practice what they will be teaching you should they hire you. After all, their end goal is to make a sale and for you to hire them as your coach. Take note of their conversation style and questions throughout the introductory call. How did they make you feel? Comfortable and assured? Or Icky and confused?
Develop a Coaching Plan
As a sales coach for women, I also stress the importance of developing a coaching plan. Once you have agreed upon goals and objectives for your specific business, outlining a clear plan will help keep everyone on track and focused.
To develop an effective coaching plan, your coach should start by identifying your strengths and weaknesses, also consider your learning style and personality. Your coaching plan should include regular check-ins, progress tracking, and feedback sessions. You should also feel comfortable providing feedback to your sales coach if a particular strategy is not working as you begin to implement it into your business. The key to achieving success is being able to adjust your approach until it begins to resonate with your customers. Your sales coach will help adjust your strategy along the way.
Be Willing to Get Uncomfortable as Your Learn New Sales Strategies
As a sales coach for women, it’s important to strike a balance between empathy and assertiveness. Women are often socialized to prioritize empathy and nurturing over assertiveness and aggression. However, in sales, it’s important to be able to confidently and assertively communicate the value of your product or service.
To strike this balance, I teach my clients to focus on active listening and building rapport with clients while also being clear and direct in your communication. Additionally, I guide them in practicing assertiveness in other areas of their life to build confidence and comfort with this approach.
Not every new approach is going to come natural to you, and that is okay. It is worth trying and if it still does not resonate, then that is when feedback to your coach comes into play. We work on adjusting that approach until it feel both authentic to you and resonates with your customer.
Measuring Success in Sales Coaching
As a sales coach for women, measuring success is crucial to ensure that your coaching is effective and impactful. There are several key performance indicators (KPIs) that you can use to measure the success of your sales coaching.
Key Performance Indicators
- Sales Performance: One of the most important KPIs is sales performance. This measures the revenue generated by your team before and after your coaching. By tracking sales performance, you can determine whether your coaching has resulted in increased sales and revenue.
- Customer Satisfaction: Another important KPI is customer satisfaction. This measures the level of satisfaction that customers have with your team’s performance. By tracking customer satisfaction, you can determine whether your coaching has resulted in improved customer service and increased customer loyalty.
In conclusion, measuring success in sales coaching is essential to ensure that your coaching is effective and impactful. By developing a coaching plan, providing clear feedback, measuring success and striving for continuous improvement, you can ensure that your sales coaching experience is successful and your business thrives as a result.
If you are a woman entrepreneur looking for a sales coach, click here to learn more about how you can work with me and to schedule and introductory call.
