Are you a product-based business owner who’s constantly stuck in the hustle of content creation, scrambling to email your list, or guessing what to post? — you’re not alone. What if learning to automate your marketing could keep your products selling while you sleep?
Welcome to your new favorite strategy: connection-driven automation.
Marketing automation isn’t just a tool for tech startups. Automation is now a must-have for modern product-based businesses. As a matter of fact, the industry is expected to hit $13.7 billion by 2030, and brands that use it strategically see up to 451% more qualified leads.
Step 1: Start with Evergreen Email Sequences
Evergreen email sequences are pre-written emails that automatically get sent to customers at key touchpoints — without you having to lift a finger every time. Think:
- A welcome email that is inviting and on brand when someone joins your list
- Abandoned cart reminders to recover lost sales
- Post-purchase emails thanking them or asking for a review
📩 Pro Tip: Tools like Flodesk make it easy to create these even if you’re new to email marketing. Try Flodesk here.
Step 2: Automate Lead Capture
You don’t need to rely solely on Instagram DMs. Try:
- Website pop-ups that offer a discount or freebie
- QR codes at markets and pop-ups that trigger a welcome flow
- In-person events that sync with digital freebies
The goal? Make it EASY for new people to discover your brand and instantly feel welcomed.
Step 3: Automate Your Marketing Campaigns with a Plug-and-Play System
You shouldn’t have to start from scratch every month. That’s why I created the Product Marketing Bank — a system designed for retailers and DTC brands that helps you plan an entire month of intentional promotions in under an hour.
No more blank stares at Canva.
No more “What do I say this week?” Instead, you’ll feel confident, clear, and in control of your marketing calendar — and your business growth.
Ready to stop doing it all manually?
Grab the Product Marketing Bank and get your first month for HALF OFF with the code “in the show notes”SSDMARKETINGBANK“. Work smarter, not harder.
