If you’ve ever hesitated to send a follow-up message because you didn’t want to seem annoying or desperate, you’re not alone. For product-based business owners, especially women who want to sell with heart, not hustle, the sales follow up can feel like the most uncomfortable part of the process.
But here’s the truth: when done right, following up isn’t pushy—it’s service. In fact, it’s one of the most powerful ways to close more sales, build trust, and stand out in a crowded market.
Let’s ditch the “just checking in” energy and create a sales follow up strategy that actually works—and feels good.
Why Most Follow Up Strategies Don’t Work
Most of us have been on the receiving end of awkward or aggressive follow-up messages. Whether it’s a vague “just following up” or a high-pressure DM, those interactions stick—and not in a good way.
So when it’s our turn to follow up? We freeze. We worry about being too much, too salesy, or too desperate. That fear leads to silence… and silence leads to lost sales.
According to Brevet, 80% of sales require at least five follow-ups, yet 44% of people give up after one. That stat isn’t just shocking—it’s costing you revenue.
Reframing the Sales Follow Up: It’s Not Pressure—It’s Leadership
Here’s the mindset shift: your potential customers aren’t ignoring you. They’re just distracted, not disinterested.
They may have every intention of buying—but life happens. Kids interrupt, notifications pile up, and your product gets buried in their mental to-do list. A thoughtful sales follow up doesn’t bug them—it helps them.
When you follow up with clarity, confidence, and kindness, you’re not being annoying. You’re being a leader.
A 3-Step Sales Follow Up Framework That Feels Natural
If your current follow-up strategy is making you cringe—or if you’ve avoided following up altogether—try this instead:
1. Make It About the Customer
Stop making the follow-up about your urgency. Shift your message to highlight the transformation or benefit for them. What problem are you solving? What convenience are you offering?
💡 Instead of: “Just checking in to see if you’re ready to order…”
✅ Try: “You mentioned wanting more locally made gift options. My candles are handmade here in town and I can deliver them personally to save you shipping.”
2. Clearly Restate the Value
Don’t assume they remember everything about your product or conversation. Restate the value with confidence, and show them why it still matters.
💬 Reinforce the value so they feel safe saying yes.
3. Offer a Clear Next Step
Avoid vague endings like “Let me know.” Instead, give them a specific next action to take—placing an order, scheduling a call, replying with a yes.
📌 Confidence builds trust, and trust moves people to action.
A Kind, Confident Sales Follow Up Script You Can Swipe
Here’s an exact script you can customize for your product-based business:
“Based on our conversation, you mentioned wanting to expand your product line with more locally made items. My candles are handmade locally, and I’d be happy to deliver them myself to save on shipping. I know how every penny counts when you’re a small business owner. When you’re ready, you can place your order at the link below. I’m happy to answer any questions you have and I look forward to working with you!”
This approach is:
- Heart-led, not high-pressure
- Focused on service, not scarcity
- Rooted in clarity and confidence
You can adapt this to fit your voice, your product, and your platform—whether you’re emailing, texting, or DMing a lead.
Your Sales Follow Up Challenge: Audit and Act
Still feeling nervous? Let’s turn insight into action.
✨ Do a quick sales follow up audit:
- Who have you ghosted out of fear?
- Which conversations went quiet that you can reopen?
- Who mentioned interest but never followed through?
✨ Choose three people to reconnect with this week using the tips and script above.
You don’t need a 10-step funnel to increase sales. You need the courage to follow up.
Final Word: Your Sales Follow Up Is a Service
A well-executed sales follow up is not about pestering—it’s about leading your customer to a decision with clarity and kindness. It communicates, “I believe in what I offer, and I’m here to help you get what you need.”
So if you’re struggling to close more sales, stop second-guessing yourself and start following up with confidence. Because the best sales tool you’re not using enough?
It’s your follow-up.
Resources & Links
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Access the free Faire Growth Formula Secret Podcast
Join the waitlist for my signature She Sells Wholesale course – doors open soon!
Connect with Andee Hart @ She Sells Differently
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