Still Struggling to Sell Products Online? Here’s Why (And What to Do About It)
If you’ve launched an online shop and expected orders to roll in—only to be met with silence—you’re not doing anything wrong.
You’re just missing a few key pieces.
In one of the most downloaded episodes of She Sells Differently, Andee Hart breaks down the five biggest conversion killers that prevent small product-based business owners from selling products online successfully.
#1: Your Product Page Feels Risky
If you’re not showing customer reviews, a return policy, or clear trust signals, shoppers will hesitate.
💡 Fix it: Add trust-building social proof, even if you’re new (screenshots, testimonials, or “trusted by” stats all work).
#2: Your Photos Don’t Evoke Emotion
White-background photos won’t cut it. Customers buy when they feel something.
💡 Fix it: Add lifestyle product photos that help buyers picture your product in their own lives.
#3: You’re Selling Features, Not Benefits
“Hand-poured, soy-based, 12oz” doesn’t convert. “Feel cozy and grounded after a long day” does.
💡 Fix it: Rewrite your descriptions to focus on what your product helps the customer feel or do.
#4: Your Pricing Feels Unjustified
Shoppers often assume a product is overpriced when they don’t understand why it’s valuable.
💡 Fix it: Add one line that explains what makes your product worth the price (e.g., handmade, longer burn, organic materials).
#5: Your Checkout Process Has Too Much Friction
Three pages of forms? No guest checkout? They’ll bounce.
💡 Fix it: Streamline checkout and offer Apple Pay, PayPal, etc.
What Happens When You Fix Just Two of These?
One of Andee’s clients updated her product photos and rewrote her description copy.
Within one week, her conversion rate jumped 30%.
The demand was already there—she just made it easier for buyers to say yes.
