Lately I have been talking with my clients about how to reframe your mindset in order to dramatically increase your sales.
The tips I have shared with them have helped them refocus and reframe when they are talking to their potential customers.
And when you reframe your mindset and your sales mindset, it helps you focus on what is important and will help you dramatically increase your closing rate.
You Can Learn to Sell
I hear so often people say I am not a salesperson or I’m not cut out to sell.
And the reality is that you can learn to sell and you can learn to do it in a way that aligns with your values and your God given personality.
And I truly believe that everyone can sell in a way that is authentic to who they are.
Some of the best salespeople that I have ever met have been the biggest introverts.
So, even if you are not necessarily a people person, you can still learn how to connect with people.
And maybe that is not face-to-face, but you can learn how to do so via email.
You can learn creative ways to catch people’s attention with your product offering and still do it in a way that doesn’t feel cringey.
Oftentimes, it’s important for us to remember that the people that we are trying to connect with are potential customers, they are human too, and they may be big introverts as well, and they do not want us to come up to them and pitch our products.
And so, they may really connect with a fellow introvert and you may be the perfect person to authentically connect with them about your product offering.
What I have learned over the years is that it takes more than having a dynamic outgoing personality to make a great salesperson. What truly makes a great salesperson is someone that can read their potential customer and take the time to get to know them, to understand what’s important to them and to truly connect with them.
This is a learned skill and is not something you’re born with.
This is why when you reframe your mindset and dramatically increase your sales you you can learn to sell because it is more important that you learn how to connect with your ideal customer than it is for you to have some dramatic, bold, outgoing, extroverted personality, which is so often what our culture promotes as being a successful salesperson.
Embrace the power of ‘No’
Go ahead and embrace those no’s that you will inevitably get when you are selling.
When you go ahead and accept that you’re going to hear the word no, then you can go ahead and shake that off and learn how to accept it.
I think one of the hardest things in sales is hearing that word no.
But when you go ahead and internalize it and know and accept that you’re going to hear it, you can better process it and learn from it when you do hear it.
Notice I didn’t say if you hear the word no, I said when you hear the word no.
Because even the best sales people hear the word no.
And so, I always challenge my students that no means not yet.
And I cannot tell you how many times I have heard the word no from a potential customer for them to come back to me months later and actually make a purchase from me.
But here’s the difference, what happened when I heard the word no, is I internalized that, is that it is not a personal no against me, or my brand, or my product offering.
I’m going to take this opportunity to learn why they are saying no.
Perhaps it’s just not the right time for this particular customer, or perhaps that they have great feedback for me and my product that I can take and learn and implement to make my product or my brand even better.
There have been multiple times in my business that I have heard the word no.
And because I simply asked and it took it a step further, and that customer graciously took the time to give me kind feedback, I was able to learn and make my business so much better and my product so much better that that customer actually came back and purchased from me because I was able to make improvements that they suggested and implemented.
Because I was able to make improvements that they suggested and implemented, had I not asked then I would not have received such valuable feedback to implement in my business, to be able to receive a yes down the road.
So, when you hear the word no, remind yourself that no means not yet, and always ask for feedback that can help you implement and always ask for feedback that can help you make your brand and your product even better.
10 Seconds of Courage to reframe your mindset
You may be so fearful of sending that email or walking into that store to pitch your products, but it only takes 10 seconds of courage to reap really amazing results.
Let me give you an example in my own business. There is a beautiful boutique that I wanted my candles in and it was one of my very first wholesale accounts.
And I decided that I am going to be brave, I’m going to walk into the store with some samples of my candles, and that took real courage because walking in there with my products when they have 10 different candle brands, if not more, was very intimidating.
But I thought to myself, 10 seconds of courage, that’s all it takes.
And what is the worst that could happen?
They say no?
Well, if they say no, then I go back to no means not yet.
But I also have the possibility of them saying yes.
Well, guess what happened after my 10 seconds of courage?
They actually said yes.
And so, after I had to reframe my mindset, I had my candles on the shelf of my very favorite retailer, and all it took was 10 seconds of courage.
And friend, you can do anything for 10 seconds and the payoff of that 10 seconds of courage was so much better than if I had let fear stand in the way.
Consistency leads to feeling more comfortable
The more you put yourself out there, the more comfortable you get in talking about your product offering, the more you pitch your product offering or your service offering, the more you are going to feel genuine, comfortable, and more confident in talking about your offering to potential customers.
And this will bring you more joy and obviously help increase your sales.
So, I encourage you, as we’ve talked about the 10 seconds of courage, repeat that time and time again in your mind.
It only takes 10 seconds of courage to talk about my product offering to this customer.
And when you do that over and over again, you are going to get more and more comfortable to the point where you don’t have to tell yourself that it only takes 10 seconds of courage.
It will become natural to you, and you will find joy in talking about your product offering because you’re going to realize that your offering helps people.
And when you have a product offering that helps people, you owe it to the world to share it with others.
Daily consistent action
And lastly, my 5th and final tip to help reframe your mindset and dramatically increase your sales, I want you to stop and think, where do you want to be in 3 months?
I want you to take consistent sales action every single day.
I know that this may sound intimidating, but you have probably heard the concept of compound interest of money.
And I want you to take that same concept of the compound interest of money and apply it to the compound effects of sales action.
When I first started pitching my products to retailers to get my candles on the shelves of retailers and I started wholesaling my products, I took consistent action every single day.
And the reality is I didn’t have any sales for the 1st month, and I had maybe 1 or 2 sales the 2nd month.
But because I took consistent action every single day, by the 3rd month, those consistent actions started to compound on top of each other.
And all of a sudden, I was in 120 retailers at the end of 3 months.
That is the power of consistent action every single day.
So, I want you to really stop and think about where you want to be in 3 months.
This doesn’t have to be 2 hours of sales outreach every single day.
It could literally be 15 or 30 minutes of sales outreach.
But the key here is that you’re taking consistent sales action every single day and utilizing the power of compound effects of those sales outreach actions.
So, when you reframe your mindset, this is the key to unlocking your full potential in sales. By embracing this shift, you not only align your sales approach with your authentic self but also open the door to consistent growth and success. Remember, it’s not about having an outgoing personality; it’s about genuinely connecting with your ideal customers and persisting with daily actions that compound over time. So, it just takes that 10 seconds of courage, embrace the power of “no,” and commit to reframing your mindset every day. In three months, you’ll be amazed at how far you’ve come.
And if you need guidance when it comes to growing your business click here to see how we can work together or send me a DM on Instagram!
