E-commerce is evolving fast, and product-based business owners often wonder if digital products have a place in their shop. The truth? Digital products might just be the most sustainable, profitable addition you can make—and AI for e-commerce is the tool to make it happen.
In this episode of She Sells Differently, Monica Froese shares her journey from corporate marketing to building a thriving business helping women monetize digital products. What started as a simple family budget spreadsheet turned into a movement of empowering moms and product creators to generate scalable income.
So, how can this apply to you if you sell candles, jewelry, or skincare? Monica explains:
Repurpose your expertise.
Your customers are curious about your craft. A candle maker could sell a “how to style your home with candles” guide. An artist might offer printable wall art downloads. Jewelry makers could create styling tutorials or downloadable lookbooks.
Use AI for ideation.
Tools like ChatGPT can take your existing products and help you brainstorm new digital offers, complementary content, and even adjacent audiences you might not have considered.
Layer digital products into your existing shop.
Shopify and Etsy make it easier than ever to sell digital downloads alongside physical products. With AI helping generate product ideas, you’re no longer limited by your own time or creativity.
Think beyond your product.
Digital guides on home styling, gift giving, seasonal trends, or even hobby-level tutorials can all bring in new customers and boost your margins.
Perhaps most importantly, digital products help you sell smarter, not harder. Unlike physical goods, they don’t require inventory, shipping, or packaging—just creativity, strategy, and the willingness to price them with confidence.
For women balancing business, family, and faith, AI is not about replacing the human touch. It’s about using technology to scale your impact, support your customers, and build the kind of life you want.
If you’ve been curious about digital products but weren’t sure where to start, this episode will open your eyes to what’s possible.
Start exploring how AI for e-commerce can work for your shop. Head to MonicaFroese.com to learn more, and grab her free Reverse Idea Finder GPT at empoweredbusinesslab.com/gpt to spark your first digital product idea.
Resources & Links
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🧠 Apply for the She Sells Differently Mastermind
Connect with Andee Hart @ She Sells Differently
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