THE different BLOG
A boutique owner emails you back. She loves your line. She wants to place an order. And at the bottom of her message there is one more sentence: “Any chance you could do a little better on the price?” If you make and sell a physical product, you know the feeling that follows. Your stomach […]
The Number You Keep Avoiding There is a price in your business you have thought about changing for months. You have run the numbers in your head. You have almost updated the page twice. And then you talked yourself out of it, because you decided in advance what your customers would say. That is the […]
You’re Not Out of Ideas. You’re Out of Hours. You’ve got a beautiful product line. You’re selling online, maybe at weekend markets, and you’ve got your first few wholesale accounts — maybe some great retailers. And you’ve hit a ceiling. Not because you ran out of ideas. Because you ran out of hours. You are […]
