THE different BLOG

A new year often brings pressure for small business owners. Pressure to grow faster, to sell more, to finally “get it right.” But before you add another strategy or commit to another launch, there’s something far more important to address first: your small business mindset. Because without clarity, even the best strategies can lead to […]

Selling products online can feel frustrating, especially when you know your product is good. You’ve perfected it, poured money, time, and energy into it. You’ve written the descriptions, built the website, posted the content… and still, sales feel inconsistent or flat. Here’s what most people won’t tell you: Selling products online isn’t about how good […]

If you’re a product-based business owner walking into 2026 feeling like your brand should already be further ahead… This post is for you. You’ve got the product. The quality. The drive. But your product brand still isn’t breaking through. Why? Because what worked 2 years ago—heck, even last year—isn’t working anymore. And most product-based brands […]