THE different BLOG

If you’re a product-based business owner who’s ever felt intimidated by the idea of product wholesale, you’re not alone. Many makers believe wholesaling is only for “big brands,” requires massive inventory, or forces you to sacrifice your profit. The truth? Those beliefs are myths — and they’re likely the very things keeping you stuck. Let’s […]

Yes, strategy matters. Yes, packaging and pricing and marketing play a role. But if you’re undercharging, avoiding your DMs, hesitating to post about your products, or feeling like you’re bothering people by talking about your offer — the root of the problem likely isn’t your product. It’s your sales mindset. The thoughts you think about […]

A new year often brings pressure for small business owners. Pressure to grow faster, to sell more, to finally “get it right.” But before you add another strategy or commit to another launch, there’s something far more important to address first: your small business mindset. Because without clarity, even the best strategies can lead to […]