THE different BLOG

Yes, strategy matters. Yes, packaging and pricing and marketing play a role. But if you’re undercharging, avoiding your DMs, hesitating to post about your products, or feeling like you’re bothering people by talking about your offer — the root of the problem likely isn’t your product. It’s your sales mindset. The thoughts you think about […]

A new year often brings pressure for small business owners. Pressure to grow faster, to sell more, to finally “get it right.” But before you add another strategy or commit to another launch, there’s something far more important to address first: your small business mindset. Because without clarity, even the best strategies can lead to […]

Selling products online can feel frustrating, especially when you know your product is good. You’ve perfected it, poured money, time, and energy into it. You’ve written the descriptions, built the website, posted the content… and still, sales feel inconsistent or flat. Here’s what most people won’t tell you: Selling products online isn’t about how good […]