the Biz Blog...

If you run a product-based business, you’ve probably heard of consultative selling—the sales approach that centers on understanding your customer’s needs before recommending a solution. For many years, consultative selling has been the gold standard for building relationships and trust in sales. But what if there’s an even higher standard—one that not only puts your customer’s […]

If you feel stuck on the content hamster wheel—posting every day, chasing likes, but still not seeing real sales—you’re not alone. The truth is, being “visible” isn’t enough. What you need is high converting marketing content that strategically guides your audience toward making a purchase. But what exactly is high converting marketing content? It’s not […]

If you’ve ever hesitated to send a follow-up message because you didn’t want to seem annoying or desperate, you’re not alone. For product-based business owners, especially women who want to sell with heart, not hustle, the sales follow up can feel like the most uncomfortable part of the process. But here’s the truth: when done right, following […]