If you’ve ever wondered how to tell if a wholesale buyer is serious, this situation will probably feel familiar. A store owner stops at your market booth. She picks up your candles, reads the labels, smells three in a row. Then she says, “I own a shop downtown. I love these. Do you wholesale? Send […]
A boutique owner emails you back. She loves your line. She wants to place an order. And at the bottom of her message there is one more sentence: “Any chance you could do a little better on the price?” If you make and sell a physical product, you know the feeling that follows. Your stomach […]
The Number You Keep Avoiding There is a price in your business you have thought about changing for months. You have run the numbers in your head. You have almost updated the page twice. And then you talked yourself out of it, because you decided in advance what your customers would say. That is the […]