You know you should market more. You also know you cannot afford to hire someone for it yet. A part-time marketing assistant can cost several thousand dollars a month. For a lot of product makers, that number puts the whole idea on hold.
Meanwhile, your marketing gets done in the gaps between orders, packing, and everything else on your plate.
There is another way to look at it. Think of AI as a very fast intern. It never gets tired of first drafts. It also knows nothing about your products unless you tell it. Give it good inputs and review what it gives back, and it can cover a big share of what an assistant would do. Here are four workflows that do exactly that.
Workflow 1: Turn One Piece of Content Into a Week of Marketing
I like to say that most makers do not have a content problem. They have a repurposing problem. You already make good content: a product launch, a behind-the-scenes video, a new collection email. You use it once and it disappears.
Pick one main piece each week. Give your AI tool a short description of your brand voice. Ask for social captions, an email, a short video script, and a few quote lines. Then choose your favorites and polish them.
Think of it like making a big pot of soup on Sunday. One round of work feeds you all week. The voice description matters most here. It is the difference between copy that sounds like you and copy that sounds like a robot.
Workflow 2: Write Product Descriptions Retailers Respond To
Rewriting 50 product descriptions by hand can take weeks. A faster path starts with your real product details. Add what a retailer needs to know: who their customer is, how the product sells, and how it will perform on their shelf.
Ask AI for a retailer-focused description and a search-friendly title built on the words boutique owners actually type. Then go product by product. Check every fact. Fix anything that is off. Update your wholesale listings.
This also works for seasons. The same candle can be positioned for the holidays, for January self-care, and for Valentine’s Day. You get a fresh angle in minutes.
One rule applies every time. AI does not know your product. You supply the facts, and it supplies the words. Never let it invent materials, sizes, or claims.
Workflow 3: Research Retailers and Draft Your First Pitch
Finding stores that fit your brand, learning what they carry, and writing a note that does not read like a template takes hours. AI can do the first pass.
Ask it for a list of 10 to 20 retailers that match your brand. Check each store’s contact details yourself before you reach out. Then ask for a quick read on each one: its vibe, what it carries, its look, and who shops there. Save that research so you never start from zero.
Next, have it draft a short, personal email that matches your best-fit product to that store. Review every email and add your own touch. You start at 80 percent instead of zero.
Workflow 4: Find the Gap With a Competitor Analysis
Most makers never do this one. It is where your best openings hide.
Pick three to five brands in your category on Faire that sell to the retailers you want. Compare them to your shop on a few points:
- Their hero image, and whether it shows scale and shelf context
- Whether their descriptions explain how the product sells
- Price points, case packs, and minimums
- Product range, and what is missing
- What retailers say in reviews
Then ask where the gap is between you and them. Maybe every competitor uses a white background and you can own the styled shelf shot. Or maybe nobody offers a case pack of four. Maybe reviews keep mentioning slow restocks. That gap is your positioning advantage.
Use it to find your lane. Do not use it to copy. Your brand wins by being the clear, better choice.
Where to Start
Do not try all four in one week. Match your first move to your biggest problem.
If you are inconsistent on social media, start with workflow one. Faire listings feel thin? Start with workflow two. If you need new stores, start with workflow three. If you are not sure why buyers pick someone else, start with workflow four. Run one for a month, then add the next.
You Stay in Charge
AI does not replace your judgment, your taste, or your voice. It replaces the blank page and the busy work. Nothing goes out without your eyes on it.
Want to hear the full walkthrough? Listen to Episode 244 of She Sells Differently. And if you would rather run all four workflows in one place, with an app that connects to your Faire shop, take a look at the Faire Accelerator.
Andee Hart is an award-winning sales executive who walked away from traditional success to reinvent how product-based businesses grow. After nearly 20 years in corporate America, she turned a kitchen-counter candle experiment into Hart Design Co, a wholesale brand carried by hundreds of boutiques across North America. That experience became the foundation for She Sells Differently, where Andee is teaching emerging product brand owners to redefine what it means to sell by serving with excellence, growing with strategic purpose, and shining as a light in the marketplace.
