the Biz Blog...

As the holiday season approaches, you might find yourself scrambling to put together effective holiday sales promotions. The rush can be overwhelming, especially if preparations are left until the eleventh hour. However, planning ahead doesn’t just reduce stress; it also translates into better sales outcomes.  I’m sharing 10 creative holiday sales promotional ideas to help […]

A surprising statistic shows that 72% of American consumers stated that they were influenced by a product packaging design and many studies have shown that consumers make judgements about a product solely based on the product’s packaging.  I know I’m guilty of shopping online or in stores and making a decision on a product based […]

We’ve all heard the buzz around AI (artificial intelligence) but how can we use it effectively to boost our sales productivity and elevate our business?  And we’ve heard the mantra “work smarter, not harder” and that is where AI comes in to help with some of the heavy lifting that comes with having a business.  […]