the Biz Blog...

Are shoppers looking but not clicking Add to Cart? Your product might be amazing, your photos might look great, and you might even be getting decent traffic—but if your Add to Cart button feels invisible, you’re losing sales. The truth is, customers want to buy. But something in your buying experience is making them hesitate—and […]

Understanding Sales Psychology. Woman Clicking Add to Cart on Computer with Credit Card

Do you cringe at the idea of selling your products because you don’t want to feel pushy? You’re not alone. Many product-based business owners struggle with small business sales because they’ve been on the receiving end of bad sales tactics. I get it—because I’ve been there. Over 15 years ago, I was invited to a friend’s house […]

Small Business Sales Without the Ick: 4 Strategies That Build Loyal Customers

Overcoming Limiting Beliefs in Business: A Faith-Based Approach For many Christian entrepreneurs, limiting beliefs don’t always sound loud and obvious. They often whisper:“What if they don’t like it?”“I’m not ready.”“Someone else is already doing it better.” These thoughts may feel like truth—but they’re actually lies meant to hold you back from stepping boldly into your […]

Woman journaling