You’ve seen the posts- the six-figure screenshots, the “sold out in 24 hours” captions, the champagne emojis celebrating another “record month.”
It all looks incredible from the outside. But for many business owners, those Champagne Sales don’t always come with Champagne Profit.
Here’s the reality: the most successful product-based founders aren’t chasing the flashiest numbers. They’re tracking the right ones.
Let’s talk about the five numbers that actually turn those bubbly moments into long-term sustainability- and why they matter more than anything on your Instagram feed.
1. Profit Margin — The Real Celebration
Revenue is loud; profit is honest. Your profit margin shows what you keep after all expenses are paid. It’s the clearest picture of whether your business is thriving or just spinning its wheels.
A small increase in your margin can do more for your sanity than a huge spike in revenue ever will.
2. Customer Lifetime Value — The Long Game
Repeat customers are the quiet magic of profitable brands. Your Customer Lifetime Value (CLV) tells you how much a customer spends over their entire relationship with your brand.
High CLV = strong loyalty, great experience, and efficient growth.
3. Repeat Purchase Rate — The Loyalty Loop
Your repeat purchase rate is your business heartbeat. It reveals how well you retain customers and how effectively your post-purchase systems work.
When this number goes up, your acquisition stress goes down.
4. Inventory Turnover — The Cash Flow Keeper
Money sitting on shelves is money you can’t use. Inventory turnover tells you how fast you’re moving product—and how healthy your cash flow really is.
Fast, intentional movement equals freedom, not frenzy.
5. Contribution Margin per Product — The Quiet MVP
Not all products perform equally. Some “bestsellers” actually drain profit when you factor in packaging, shipping, and ads. Tracking your contribution margin by SKU shows which items deserve the spotlight—and which need to exit stage left.
The Reframe: Substance Over Sparkle
When you know these five numbers, you stop chasing validation and start building sustainability.
Because visibility doesn’t equal viability. Profitability does.
And speaking of champagne-worthy wins—something special is coming November 17th through 21st: the She Sells Black Friday Soirée.
It’s your invitation to celebrate smarter, sell strategically, and start 2026 with the clarity and confidence you’ve been craving.
Resources & Links
🏦 Create your monthly marketing campaigns in under an hour: Marketing Bank
📦 Apply for my signature She Sells Wholesale course
Connect with Andee Hart @ She Sells Differently
🎥 Youtube
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