Learn the Art of Storytelling in Sales

How can you be unapologetically you and show up authentically in your brand? It all starts with the art of storytelling.

Today I’m collaborating with, Dr. Amber Langley Gill, and she is sharing how to draw inspiration from everyday life and weave those stories into your copywriting.

The Art of storytelling

Amber talks about how her approach is unapologetically raw and refreshingly honest.

And here on the She Sells Differently blog and podcast, we often talk about authenticity in sales and countercultural sales strategies.

So, how does Amber approach copy and storytelling, and does believe that authenticity, rooted in the art of storytelling, can really revolutionize the way that entrepreneurs approach selling?

Understanding the core of your brand voice

Amber shares that you need to be really aware of your brand voice.

It’s really crucial for people to realize have boundaries of what they want their voice to sound like and how they want their audience to feel.

You can’t want them to feel all the things.

And people who are like, oh, you can be professional and bold and empathetic and no BS and quirky and fun and that’s a lot of stuff to feel.

There are times in your copy that you can make them feel those things, but you really need to set those boundaries of what your voice sounds like for people.

And a way that you could do it is to ask those people who would buy dirt from you.

They’re your ride or die customers.

Reach out to them and say, hey, I would just love to hear your thoughts on what my brand voice is. What do you feel whenever you read my content?

And people are refreshingly honest when you ask them those things, and they really genuinely want to help you.

And if you don’t like the adjectives that they’re giving you, you can always change it. You can gradually change it to the voice that you want.

Connecting personally through the art of storytelling

The other thing Amber notes is that when people write copy they get scared of writing.

But they get so fired up about their offer, and they either, one, just verbally vomit on people about how amazing their offer is and, we can solve all these problems that you have and which is fine and it’s great, but it’s very 2009.

And then two, they get so stuck on just speaking to one person. The old, have your avatar speak to that one individual person.

How does she think? How does she feel? And Amber doesn’t agree with this.

What people want to hear is, yes, they want to hear your offer. Yes, they want to see how it can solve them, but they also want to hear from you.

They want to hear how your offer has helped you or how you built it.

They want to hear the person behind the brand.

Key elements of elevating a simple story

So, one, you have to know your brand values, your core values, what you stand for, what you want to implement, and how you want people to feel.

For Amber, she wants to educate and entertain.

She wants to inspire people to be the best versions of themselves.

I’m not in competition with you. I’m not in competition with anyone.

So, I think it’s really good to think about your brand.

What do you want people to do?

How do you want them to take action after reading your content and then being aware of that?

And once you can think about that, you can think about things that happen in your day-to-day.

Turning the mundane stories into connection points

Some of the boring mundane stories that we have in our lives, things that we think are so blase, are things that really are inspiring to other people.

And we have to be aware and take note to really showcase those stories.

We think that we need these big grand things to happen to inspire people or to really make an impact with our customers, and that’s not the case.

Image is a quote from Dr. Amber Langley Gill, guest on the She Sells Differently Podcast and it says "Some of the boring mundane stories that we have in our lives...are things that are inspiring to other people. And we have to be aware and take note to really showcase those stories."

Techniques that you can implement to help them craft stories

Amber has an offer named the Inked Vault. She includes templates and they are a Mad Lib style because she looks at telling stories as it’s a muscle.

You don’t just automatically get really good at storytelling overnight.

And she equates to telling stories with a similar framework to your favorite movie or book.

The main character: Identify who or what the story revolves around, which business, often reflects your brand

Identifying Obstacles: Every story presents a challenge. In marketing, this may be a problem your product or service solves.

Facilitating Epiphanies: This is where the lesson or transformation happens, a vital moment that offers a fresh perspective.

Resolving the Narrative: Bring the story full circle to a satisfying conclusion that ties back to your brand or product’s offering

So, mastering the art of storytelling in sales isn’t about grand, life-changing moments but it’s about finding meaning in everyday experiences and using them to connect authentically with your audience.

Amber Langley Gill is the vivacious force behind “The Inked Vault,” where she teaches the art of bold storytelling with a dash of sass. A former ER vet turned ultra-runner and author, she’s not afraid to push boundaries or buttons. Amber’s approach to life and business is unapologetically raw and refreshingly honest. She crafts content that captivates, connects, and converts, proving that the pen can be as mighty as the sword. Tune in and get ready to be inspired by her no-BS guidance and quirky insights that turn conventional wisdom on its head.