Thinking About Selling on Faire Marketplace?
If you run a product-based business—whether you sell candles, jewelry, stationery, home goods, or apparel—you’ve likely heard of the Faire marketplace.
And with over 700,000+ retailers actively shopping on the platform, it sounds like a dream opportunity, right?
But here’s the question so many makers are secretly asking:
👉 “Is selling on Faire worth it… or will it eat my profits?”
I’ve coached dozens of women-owned businesses through the ins and outs of wholesale. And I can confidently say this:
Faire can be a powerful tool to scale your business—but only if you understand how to use it strategically.
This blog post breaks down everything you need to know to make an informed, profitable decision about whether the Faire marketplace is right for your business.
What is the Faire Marketplace?
Faire is an online wholesale platform that connects product-based brands with independent retailers, boutiques, and brick-and-mortar shops.
Instead of attending expensive trade shows or emailing stores one by one, brands can upload their products to Faire—and retailers can browse, buy, and re-order right from the platform.
It sounds simple. And in many ways, it is.
But like any marketplace, you have to know the rules if you want to succeed.
✅ The Pros of Selling on Faire Marketplace
Let’s start with the benefits.
Massive Retailer Network
With 700,000+ active retailers shopping the platform, the exposure potential is huge.
If you’ve struggled to break into wholesale on your own, Faire can open the door.
Built-In Incentives for Buyers
Faire makes shopping easy for retailers by offering:
- 30–60 day payment terms
- Buyer protection (refunds if orders go wrong)
- Free shipping through the Faire Insider program ($19.99/month)
These perks make your products more appealing—without you having to cover the cost directly.
Promotion Matching
During seasonal markets (Summer & Winter), Faire will match promotions you offer up to 5%. That’s free extra exposure + discount for the retailer—without you taking the full financial hit.
Faire Direct = 0% Commission
By sharing your unique Faire Direct link (on your website, in your emails, or with retailers directly), you can earn commission-free orders. This is especially powerful for nurturing repeat wholesale buyers.
Customer Support + Protection
Faire often sides with sellers in disputes when damage or issues arise. They also help brands file claims and recover costs when retailers ghost or don’t respond.
❌ The Cons (and What to Watch Out For)
Now let’s talk about what many sellers don’t realize until it’s too late.
Commissions Are Higher Than You Think
You’ve probably heard that Faire takes 15% commission on orders. But in reality, once you factor in:
- $10 flat fee on first orders
- Payout speed fees (if you want faster deposits)
- Possible chargebacks or returns
…the real cost is closer to 19–20%.
It’s still lower than a traditional trade show or in-person rep—but it’s not nothing.
💡 Mindset shift: Faire isn’t just a marketplace—it’s a sales rep. And reps typically take 20%.
So if Faire is bringing you leads, the commission is often worth it if you price correctly.
You Don’t Own Your Retailer Data
Just like Instagram doesn’t give you your follower email list, Faire doesn’t give you access to your retailer’s contact info.
That means if Faire disappeared tomorrow (or suspended your account), you’d have no direct way to reconnect with your retailers.
Pro tip: Always be building a list off Faire—through packaging inserts, direct email outreach, or rewards for reordering through your Faire Direct link.
The Algorithm Can Bury Your Brand
Let’s be honest: Faire’s algorithm isn’t always fair.
Some sellers find themselves constantly pushed down the search results or struggling to get noticed.
🧠 Solution:
Just like SEO or social media, you need to “feed” the algorithm:
- Update your listings regularly
- Add fresh product photos
- Encourage reviews
- Run Faire promotions
- Log in weekly to make updates (consistency boosts visibility)
4. Your Products Appear Next to Competitors
This is a marketplace. That means even on your own product page, retailers might see:
“You may also like…”
“Other similar products…”
Yup—other brands right next to yours.
That’s why it’s crucial to:
- Use stunning lifestyle photography
- Write compelling, benefit-driven descriptions
- Show what makes your brand stand out
Is Faire Marketplace Right for You?
Faire is not a silver bullet.
It’s a smart sales tool—but not your entire wholesale strategy.
You’ll succeed with Faire if:
- You understand your margins and price for profit
- You’re willing to update and optimize your listings
- You see Faire as a traffic source—not a business replacement
- You’re strategic about owning the retailer relationship
You may want to wait or focus elsewhere if:
- You’re brand new with no wholesale experience or margin strategy
- You can’t commit time to learning the platform and staying visible
- You’re uncomfortable with the commission model or data limits
Bonus: Get Off the Faire Waitlist Faster
Many product makers get stuck on Faire’s waitlist and never know why.
If that’s you—there’s a shortcut.
📩 Email me at hello@andeehart.com with your:
- Website link
- Instagram or social handle
- Brief info about your products
If your brand is a good fit, I can help you fast track your approval and skip the waitlist.
Ready to Go From Invisible to In-Demand on Faire?
If you’re already on Faire (or about to be), but feeling buried by the algorithm or unsure how to actually get seen…
📘 Grab my Faire Visibility Playbook — it’s the roadmap to going from just another brand to a must-click shop retailers can’t resist.
Inside, you’ll learn how to:
- Stand out in a saturated marketplace
- Trigger Faire’s algorithm in your favor
- Increase visibility without paid promotions
- Turn browsers into loyal wholesale buyers
✨ Whether you’re brand new or struggling to gain traction, this Playbook gives you practical steps to work smarter, not harder.
Resources & Links
🏦 Create your monthly marketing campaigns in under an hour: Marketing Bank
📦 Apply for my signature She Sells Wholesale course
Connect with Andee Hart @ She Sells Differently
🎥 Youtube
If you enjoyed this episode:
✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.
You can grab free resources here: https://andeehart.com/resources
✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.
