Ready to take your product brand to the next level by wholesaling, but feeling overwhelmed about where to start?
Wholesaling is a powerful way to grow your business faster and reach new customers, but it can feel intimidating when you’re not sure how to pitch your products or face fears of rejection.
In this post, we’ll break down how to start wholesaling in a simple, strategic way — helping you build confidence, clarity, and momentum.
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Why Wholesaling?
Statistics show that about 70% of product brands who jump into wholesaling see a solid boost in revenue within their first year. The key? Treating wholesaling as a long game and focusing on progress, not perfection.
Mindset Shifts to Start Wholesaling with Confidence
Fear of rejection, overwhelm, and imposter syndrome are all common hurdles. Every “no” is a step closer to a “yes.” Wholesaling is about learning, growing, and building genuine partnerships with retailers who believe in your brand.
Step 1: Define Your Ideal Wholesale Buyer
Get crystal clear on who you want to sell to: boutiques, local shops, online retailers? Understand their vibe and product mix to tailor your pitch.
Step 2: Find Retailers to Pitch
Start with local gift shops, online marketplaces, or use tools like Yelp and social media to research retailers in your niche. Keep a list and track your outreach.
Step 3: Craft Personalized Pitches
Mass emailing won’t cut it. Send targeted, researched emails that show you’ve done your homework and respect the retailer’s unique brand.
Step 4: Be Persistent & Follow Up
Retailers are busy. Following up multiple times is necessary and expected. Celebrate small wins and keep your eyes on the long-term goal.
Bonus Mindset Trick
Shift from aiming for perfection to aiming for progress. Think of every outreach as starting a conversation, not a final sales pitch.
Ready to start wholesaling with confidence? Grab your FREE Wholesale 101 Basics Guide— your perfect first step to making wholesaling simple and actionable.
Resources & Links
Create your monthly marketing campaigns in under an hour: Product Marketing Bank
Join the waitlist for my signature She Sells Wholesale course – doors open soon!
Apply for the She Sells Differently Mastermind
Connect with Andee Hart @ She Sells Differently
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