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If you’ve ever sent a product wholesale pitch to a retailer only to be met with silence, you know how frustrating it can feel. You’ve done the work—crafted your email, attached beautiful photos, maybe even offered samples—so why no response?
The truth is, most ignored product wholesale pitches aren’t rejected because of the product itself. They’re lost in the noise of busy retail buyers’ inboxes or fall flat because they don’t clearly show what’s in it for the store.
5 common reasons retailers don’t respond to product wholesale pitches—and exactly how to fix each one
- They got distracted. Retailers juggle dozens of tasks a day. Send your product wholesale emails during quieter windows, like mid-morning Tuesday or Wednesday.
- You didn’t follow up. In wholesale, silence isn’t a no—it’s often a “not yet.” Use a follow-up schedule over 4–6 weeks to stay on their radar.
- Your email got buried. A great pitch still fails if it never gets seen. Use curiosity-driven subject lines and reply to your original email thread when following up.
- You didn’t give a compelling reason to buy. Show how your product wholesale offer fills a gap in their assortment, taps into a trend, or drives proven sales.
- It’s the wrong fit or wrong timing. Do your research before pitching, and if timing’s off, circle back with updated news or seasonal products later.
Want a shortcut? Use my 3-sentence follow-up email that makes it easy for buyers to say yes:
“Hi [Name], I reached out last month about our [product] that’s been selling out in similar boutiques. We just launched a seasonal color that’s trending with customers right now. Would you like me to send a sample?”
Short, specific, and easy to respond to—that’s the key to turning product wholesale silence into sales.
If you’re ready to master pitching, follow-up, and getting consistent wholesale orders, join the She Sells Wholesale waitlist at shesellswholesale.com.
Resources & Links
Create your monthly marketing campaigns in under an hour: Product Marketing Bank
Join the waitlist for my signature She Sells Wholesale course – doors open soon!
Apply for the She Sells Differently Mastermind
Connect with Andee Hart @ She Sells Differently
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