If you’re a product-based business owner, chances are you’ve felt the pressure to be constantly active on social media. Post this, scroll that, engage everywhere — all while juggling the demands of life and business. The constant grind can lead to burnout, overwhelm, and even stagnation in growth.
That’s why a social media detox might be exactly what you need.
In the latest episode of She Sells Differently, host Andee Hart sits down with Gabe Cox, a business strategist who took a bold step to leave social media behind in early 2023. Gabe shares how her social media detox didn’t just give her peace—it sparked a 400% growth in her podcast audience and redefined how she builds her business.
The Problem with Hustle and Social Media Overwhelm
Like many entrepreneurs, Gabe tried all the social media “must-dos” early on. But hours spent scrolling, posting, and chasing algorithms left her burnt out, stuck, and disconnected from her true calling. The toxic culture on social media made it worse — comparisons, negativity, and endless distractions.
What a Social Media Detox Can Do For You
By intentionally stepping away, Gabe found the freedom to focus on what truly moves the needle: authentic connection, faith-centered strategies, and collaboration. She realized social media can be a helpful tool but it shouldn’t control your time, energy, or business growth.
Practical Steps to Take Your Own Social Media Detox
Gabe encourages entrepreneurs to try a 30-day social media detox as a powerful experiment. During this time, audit your return on time investment (ROTI) and return on investment (ROI). Journal daily about what you’re missing—and what you’re gaining.
You might find more mental clarity, more time for your family, and new ways to market that don’t depend on endless posting or follower counts.
Marketing Beyond Social Media
Instead of trying to be everywhere, Gabe leans into collaboration, partnerships, and high-value events. Borrowing other entrepreneurs’ audiences, hosting live conferences, and focusing on nurturing real relationships create more sustainable growth.
Aligning Marketing with Your Season and Faith
A key part of Gabe’s approach is honoring your unique season of life and capacity. Through assessments and goal planning, she helps clients design marketing plans that fit their rhythm, not the culture’s hustle.
Rooted in faith, her mindset shifts encourage partnering with God in business, trusting His provision over the pressure to hustle harder.
Ready to Try a Social Media Detox?
If you’re feeling stuck, overwhelmed, or trapped by social media, take Gabe’s advice and try a social media detox. You’ll gain time, peace, and clarity on how to grow your business authentically.
Don’t forget to check out Gabe’s free mini-course, Craft Your Marketing Strategy Without Social Media, packed with organic strategies to help you build visibility and sales without the scroll.
Resources & Links
Create your monthly marketing campaigns in under an hour: Product Marketing Bank
Join the waitlist for my signature She Sells Wholesale course – doors open soon!
Apply for the She Sells Differently Mastermind
Connect with Andee Hart @ She Sells Differently
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