In the digital age, your website is often the first (and sometimes only) chance you get to make a strong impression with potential customers. But too often, female entrepreneurs pour their heart into building beautiful websites that ultimately… don’t convert. That’s exactly why this week’s She Sells Differently podcast guest, Kristin Pruis, is here to help you build a website that converts to sales.
Kristin is a brand and web strategist who empowers faith-driven, mission-led women entrepreneurs to transform their websites into high-converting, strategically optimized sales tools—without needing to be a tech expert or sales pro. She joined me on my latest podcast episode to share her best tips on how to design a site that does the selling for you.
Why Your Website Should Be Your Hardest-Working Salesperson
Kristin makes one thing crystal clear: “Your website should not be a static brochure. It should be a 24/7 sales machine.” Whether you’re a product-based business owner, a service provider, or somewhere in between, your website can and should:
- Generate leads
- Build trust
- Convert browsers into buyers
- Work for you even while you sleep
But most websites are missing the mark. Kristen shares the three biggest issues she sees:
1. Messaging Mismatch
If you’re getting leads but they aren’t your ideal customers, your messaging may not be speaking to the right audience. You want clear, value-focused copy that communicates who you serve and how you help—quickly.
2. Lack of Traffic
A gorgeous website won’t convert if no one sees it. Kristin emphasizes the importance of organic traffic strategies like SEO and blogging (more on this below) to get more eyes on your site.
3. Design That Doesn’t Support Sales
Design isn’t just about looking polished. Kristin says, “Design is about solving a problem.” Your site should guide visitors toward a purchase decision—intuitively and confidently.
5 Must-Haves for a Website That Converts to Sales While You Sleep
If you want a website that actually helps you make sales, here’s where to start:
1. Lead Magnets That Convert
Kristin recommends offering a freebie (like a quiz, checklist, discount code, or downloadable guide) in exchange for your visitor’s email. This helps you build a list you can nurture—and makes your site a list-building machine.
For product-based businesses? Try:
- “10% Off Your First Order” pop-ups
- “Download the First Chapter” of your book
- Free sample downloads or trials
💡 Pro Tip: Use exit-intent popups to catch users before they click away.
2. A Strategic Blog for SEO & Trust
Kristin is a big believer in blogging—even for product-based brands.
Why? Because it:
- Boosts your visibility in search results
- Establishes your authority
- Attracts cold traffic looking for solutions you offer
She shares how she’s had clients find her directly through a blog post and instantly trust her expertise—leading to a sale with no extra effort.
If you sell products, your blog could feature:
- Gift guides
- Tutorials using your products
- Product comparison posts
- Behind-the-scenes stories
3. Clear Navigation and Calls to Action
Your site should be easy to navigate and have one clear call to action per page—whether it’s to buy, download, inquire, or read more. Confused users don’t convert.
4. Mobile-Friendly, Fast Design
Kristin builds most of her sites using Showit, a design-forward platform that lets you fully customize without coding. No matter the platform, make sure your site loads quickly and looks amazing on mobile—since that’s where most visitors are browsing from.
5. An SEO Foundation That Brings in Organic Traffic
Kristen breaks down the basics of SEO in a super digestible way:
- Focus on one keyword per page. Each page (product, service, blog) should target one main keyword or phrase.
- Go niche with long-tail keywords. For example, instead of “jewelry,” think “handmade faith-based jewelry for women.”
- Optimize page titles, meta descriptions, headers, and image alt tags.
- Don’t keyword stuff. Make it sound natural—write for humans, not just Google.
🎯 “Every page on your website is like another lottery ticket to be found by your dream client.” – Kristin Pruis
Feeling Salesy? Let Your Website Do the Selling for You
Many women entrepreneurs struggle with “putting themselves out there.” KristIn gets it—as an introvert herself, she prefers attracting the right-fit clients passively through her website. For example, when your site is strategically built, leads come to you already ready to buy—no awkward DM sliding or cold emails required.
Final Advice: See Your Website Through Your Customer’s Eyes
Kristen closes with this golden takeaway: “Look at your site like your ideal customer. What questions do they have? What would help them trust you faster? Is there additional information they need to confidently click buy now?”
Great web design isn’t about perfection. It’s about clarity, connection, and conversion.
Kristin also introduces her revamped DIY Website Workbook, a step-by-step guide to help entrepreneurs build and launch their websites efficiently. She Sells Differently listeners can enjoy a 30% discount using the code SHESSELLS.
Ready to transform your website into a sales powerhouse? Connect with Kristin Pruis and take the first step towards a more profitable online presence.
Connect with Kristin
Website: https://kdesign.co
Blog: https://kdesign.co/blog
Instagram: https://www.instagram.com/thekdesignco
Resources & Links
Be one of the first 100 to access the Product Marketing Bank here.
Check out my Faire Visibility Playbook course here.
Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.
Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine
Connect with Andee Hart @ She Sells Differently
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✅Sign up for weekly reminders so you never miss an update on how to increase your sales and optimize your marketing operations without losing the personal client touch.
You can grab free resources here: https://andeehart.com/resources
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